David Robson

Evaluate, develop and implement a transformation plan to ensure that the data management and reporting systems are fit for purpose and aligned to business goals.

I administered the NHS contracts for the Birmingham clinic where I negotiated a 25% uplifts in contacts and obtained £250k of extra funding above the £80k yearly contract. I achieved this through utilising Excel and other database technologies.

Assist in the development of the IT strategy to drive innovation and deliver value for money. Oversee major business system changes ensuring delivery to time scales and budget. While troubleshoot failing critical customer, innovation and service improvement projects.

Responsible for examining key operational processes and implementing operational change to drive profitability in clinics. I have responsibility for 5 direct reports and 3 projects which I am the project owner. The creation of e-clinic which are a set of operational protocol where an electronic client record is utilised in preference to a paper record. This protects key business information and augmenting the sales potential per clinic by up to £360k per year. Digitising sk:n’s medical protocols to enable a 100% automatic treatment audit instead of the 10% manual treatment audit. This freed up lead nurse time is worth up to £415k per year across the company.

Rationalisation of sk:n’s IT and telephony architecture to support business strategic goals and business profitability. Responsible for £800k budget and 3 direct reports. Designed & implemented the third generation ICT strategy, this included expanding the data network capacity (Remote offices from 1Mb to 2Mb / Head Office from 6Mb to 30Mb), implementing a SAN, upgrading to Windows Server 2008 and SQL Server 2008 64 bit. Implementation of an automated data warehouse to connect all information from all information services in sk:n including telephony information, CRM system, Sage, Email Marketing, Website and Google Adwords. This transformed sk:n’s capabilities to analyse the client journey, enabled strategic analysis to be undertaken and business change to be confidently implemented. Managed a suite of 250 08 numbers to gauge marketing responses and ROI for campaigns. Creation of a dynamic reporting system, connected to the data warehouse, that provides critical business information to 300 users and all support departments of sk:n.

Creation of the ICT department including the design and implementation of the first ICT strategy including the initiation of the first company wide data network, domain, email service, CRM system and security protocols. Responsible for the development of a companywide CRM system and the migration of the existing 12 clinics into one single platform, this process included a comprehensive training plan to 90 users. Following sk:n’s purchase of Hairaway I migrated 8 sets clinical information containing 20,000 clients per set between incompatible CRM system.

Given honory life membership of the student guild for services to the sports societies, Activities and Societies: Hockey Club, Hockey Fixtures Secretary, Hockey Kit Secretary