David Perez Casesmeiro

Defined and executed the national commercial strategy, establishing growth objectives, expansion plans, and alignment with corporate goals across both Transportation and Contract Logistics. Managed strategic accounts and developed new business opportunities by strengthening relationships with key clients, identifying market opportunities, and driving customer loyalty at a national level. Led multifunctional teams in high-impact national and global projects (OEMs), ensuring proper project execution on time and within scope, and delivering measurable results.

Defined and executed business development strategies, evaluating financial, operational, and organizational impacts, and aligning cross-functional team integration. Oversaw purchasing, customer service, operations, finance, and commercial areas. Defined, implemented, and led the business model, including processes, operational control frameworks, and P&L, reporting to LATAM regional management. Supervised division performance through key indicators tracking profitability and growth objective compliance

Define strategic priorities for growth, conduct implementation of internal processes to ensure efficiency across departments, develop and execution of customer development strategies. Direct and manage operational, customer service, sales, HHRR and finance areas with full P&L responsibility ensuring double-digit growth and ROI.

Define strategic priorities for growth, conduct implementation of internal processes to ensure efficiency across departments, develop and execution of customer development strategies aligned with our regional and global guidelines. Direct and manage operational, customer service, sales, HHRR and finance areas with full P&L responsibility ensuring double-digit growth and ROI.

Lead and define an integrated regional portfolio strategy in North and Latin America region. Responsible to identify key growth markets and implement business plans alongside national sales leaders in USA, Mexico, Bolivia and Chile with analytical and strategic support.

Sales team management based in North Mexico (Guadalajara and Monterrey with 5 direct reports). Monitoring for KPI achievement within each area and strategic planning. Development and diversification of the existing portfolio and attracting new Key Accounts. Sales executives coaching and personal development planning. In cooperation with a cross-functional team define the strategic priorities for growth and lead the execution of an actionable Joint Business Plan. Conducting the implementation of tactical strategies to deliver balanced growth across our portfoliowhile improving our share of wallet with key customers.

Sales Executives, Pricing & Procurement and Sales Support Management (5 direct report). Monitoring and planning strategy for KPI achievement within each area. Analysis and reporting of P&L. Ensure development of existing portfolio and attracting new Key Accounts. IFS Logistic Services consolidation among major Freight Forwarders in Mexico. Developed and executed an integrated portfolio strategy to drive volume resulting in a profit growth.

Development and analysis of strategies to insure Lane’s growth. Creating partnerships with other international actors. Managing own portfolio of key customers. Strengthen strategic alliances with various logistical and commercial organizations. Create and track multiproduct commercial campaigns. Defined and directed the analytical support in Mexico to identify Spain related business opportunities to accelerate growth and achieve annual plan targets.

Along side with Mexico and Iberia (Spain and Portugal) management teams, we implemented innovative solutions to complex strategic issues and directed record-setting sales and executions levels both at mexican and spanish market. Lead Key Accounts and field sales teams that succesfully developed commercial planning and customer relationship to the next level.

Search, prospection, negotiation and closing of new customers in North Madrid Area alongside with follow up and share of wallet growth for exisisting customers. Cooperation with Regional Managers for local execution of Trade Development strategies for LATAM, North America, Middle East and Asia.

Search, prospection, negotiation and closing of new customers in South Madrid Area alongside with follow up and share of wallet growth for exisisting customers.