David Luna

Hyper-Growth & Market Share: Led a team of 7 sales advisors to achieve 200% revenue growth, significantly increasing market share within the corporate segment by implementing a digital-first sales methodology. P&L & Forecast Excellence: Directly responsible for P&L management, sales forecasting, and budgeting processes, ensuring zero deviation from annual financial targets and optimizing operating margins. Process Improvement: Identified gaps in the sales cycle and implemented automated solutions that increased the team's closing rate by 25%. Operational Sinergy: Partnered with internal departments to troubleshoot inventory and operations issues, ensuring 98% goal attainment. Strategic Accounts: Negotiated and maintained relationships with top-tier customers including Estafeta (Logistics), Nestlé, Scotiabank, Viva Aerobus and Siemens. Stakeholder Relations: Direct participation in building and maintaining strategic relationships with executives and decision-makers at the company's most important clients.

Market Entry & Share Acquisition: Built the B2B channel from scratch in a highly autonomous environment, capturing market share by securing flagship accounts (McDonald's) through strategic remote prospecting. Strategic Financial Planning: Established regional sales objectives and incentive programs to drive early-stage growth while maintaining P&L health and market competitiveness.

- Reporting directly to the general management. Responsible for the management of Corporate Accounts. - Maintain market share with important corporations such as GEPP (Pepsi), PepsiCo, Kerry, Amazon, Farmacias de Guadalajara, Farmacias Similares and seek their organic growth. - Manage the relationship with Global accounts, to support both client and Rentokil Global requirements - Development of annual plans to attract new corporate accounts. - Responsible for the KAM accounts team, with 6 members reporting to me. - Determine sales budgets and monitoring KPI's for KAM accounts. - Regular business reviews with Managers/Directors of corporate accounts.

Strategic P&L Management: Managed national accounts and large-scale territories with full P&L responsibility, securing a $6M USD strategic agreement that tripled our market share in the beverage sector. Regional Execution: Ensured the implementation of company initiatives across diverse regions, maintaining 100% compliance with international standards and profitability goals. Performance Recognition: Awarded "Best Corporate Account Manager LATAM" and #1 Sales Manager in Mexico for 3 consecutive years for consistent over-delivery on revenue and margin targets. Reporting directly to LATAM Regional Management based in USA, I was responsible of managing the corporate accounts of the Food Safety business unit, seeking their annual organic growth. Maintain and increase the market share with important corporations such as Grupo Modelo (AbInBev), Walmart, GEPP (Pepsi), PepsiCo, McDonald's, CCM, Heineken, Hershey's, Jumex, La Costeña. Development of annual plans for retention and growth of corporate accounts, determine sales budgets and follow-up to KPI's. Prospecting, negotiating, and achieving agreements or contracts with new corporate accounts Responsible for participating in bids and delivery of high value proposal. Responsible for working with different areas such as Operations, Accounts Receivable and Supply Achievements: Designed and implemented a growth plan with the largest beer producer in Mexico, increasing our participation by more than 50%, with annual sales of over USD $ 1M. Negotiated a 7-year agreement with one of the largest carbonated beverages bottling groups in Mexico, increasing our participation by 300%, with a total contract of more than USD $ 6M. I reached an agreement to work as an exclusive supplier, for 2 years, with the most representative fast food account in Mexico for USD $ 600K. Best Corporate Account Manager for LATAM, achieving 200% of annual sales. Best Corporate Account Manager in Mexico for 3 years.

• Structure profitable deals that support both the needs of the customer and Ecolab and that are scalable to accommodate global framework arrangements. • Development of annual plans for retention and growth of corporate accounts, determine sales budgets and follow-up to KPI's. • Ensure customer service delivery emphasizing the delivery of Ecolab’s value proposition • Generation of monitoring reports and monthly reviews with Directors/Managers of corporate accounts under my responsibility. • Prospecting, negotiating, and achieving agreements or contracts with new corporate accounts • Responsible for participating in bids and delivery of high value proposal. • Responsible for working with different areas such as Operations, Accounts Receivable and Supply Chain for monitoring the service processes, billing, and collection of corporate accounts under my responsibility.

• Prospecting “street business” accounts, as well as corporate accounts in segments such as Hospitality, Food Service, Food and Beverage Plants. • Prospecting various accounts achieving negotiations in segments such as Hospitality, Fast-Food, Full-Service Restaurants, Food and Beverage Plants, Industrial Sector. • Managing complex deal cycles - from lead origination to stakeholder mapping and management, through to negotiation, closes, and expansions. • Meet targets for revenue and sales activity • Find and develop new leads • Prepare a variety of status reports, including activity, follow-up, closings and success against goals • Participate in the training of new account executives (up to 15 executives). Achievements: • Achieve and exceed the annual sales goal over $ 2M. • Closed negotiations with corporations such as Chedraui, Grupo Danhos, NH Hoteles. • Opened new markets in which there was no participation, such as the Pharmaceutical Sector, closing negotiations with Laboratorios Novartis, Merck, Apotex, Kendrick and Grupo Fármacos Especializadas.