David Ezell

I oversee the strategic management of brand governance for Facebook, Meta and Instagram, ensuring consistency and alignment with corporate brand standards.

In my role with Yahoo, I led transformative initiatives to elevate brand consistency and awareness across a global organization. Key achievements: • Oversaw brand compliance. • Established governance frameworks to ensure brand cohesiveness. • Orchestrated and managed the company-wide rebrand of Yahoo for Business to Yahoo Advertising. • Led external agency education on brand affinity. • Spearheaded online brand licensing agreements. • Partnered with Toyota's creative team on high-profile campaigns to enhance brand visibility.

Cytracom, a Sverica portfolio company, is Connecting the Modern Workforce by empowering small and medium-sized businesses (SMBs) with powerful yet intuitive cloud-based communication solutions. At Cytracom, I drove brand and marketing initiatives around the Cytracom product suite to key SMB partners in the channel. Some of those accomplishments are: • Crafted Cytracom's core mission, vision, values, and top-level messaging. • Designed a full-funnel comprehensive marketing and content strategy for the partner lifecycle, leading to an 8% year-over-year increase in product adoption and retention. • Structured and implemented editorial and marketing calendar, driving a 17% increase in overall digital engagement across the company.

The Lanyap Group is a brand and design agency focused on creatively and strategically telling your story. As founder, my focus was on client satisfaction, retention and creating amazing brands and websites. A few high-level accomplishments were: • Launching the "1-Day Website" and "4-Week Brand", which reduced project timelines and enhanced the client experience. • Hired, onboarded and led a remote team of creatives. • Successfully doubled company revenue from 2018 to 2019.

XTGlobal, Inc. is a strategic provider of business consulting, IT services, and solutions designed to maximize organizational efficiency of businesses. Here, I led content production on customer engagement and brand evolution. A few key takeaways were: • Developed video modules for XTBills customer onboarding and support. • Partnered with in-house development team to launch XTGlobal intranet. • Played a key role in rebranding the XTBills software platform to Circulus.

As Marketing Director, I drove initiatives to engage the current membership base while also marketing to potential members. A few key highlights were: • Created and managed all internal and external communications. • Collaborated with external agency to rebuild the company website. • Directed all marketing and PR efforts in the Dallas area, successfully increasing weekly attendee numbers through targeted campaigns.

United Way of Northeast Louisiana works with volunteers, donors, and other organizations locally to identify common issues in our community. As Marketing Director, I was responsible for driving high-impact campaigns and events to drive engagement for current and prospective donors throughout Northeast Louisiana. Highlights were: • Managing all marketing promotions for the 2013 campaign kickoff. • Produced and directed the 2012 and 2013 United Way campaign videos, reaching over 20,000 viewers annually.

RentPath delivers innovative solutions that connect renters with apartment communities they’ll love. As a Production Designer, my focus was on the design and production side of both Apartment Guide and New Home Guide magazines. This meant working with both the larger in-house creative team as well as the market specific reps who drive each magazine territory. I would handle design, production and post-production of region specific magazines for both Guide brands.

Graduated from Louisiana State University Shreveport (LSUS) with an MBA, specialized in Marketing. The program provided advanced knowledge in business strategy, marketing analytics, consumer behavior, and brand management.

Graduated from Louisiana Tech University with a BA in Communication Design, specializing in Graphic Design. The program emphasized visual storytelling, branding, and creative problem solving.