David Rice

As GM of International, I led the transformation of Life360’s global footprint—turning International from a nascent opportunity into a core growth engine. Growth Leadership In two years, we more than doubled our international user base—from 17.4M members in Q1 2023 to 38.4M in Q1 2025 (+121%). Subscriber revenue followed suit, growing from $19M to $50M ARR, a 163% increase. These results helped establish International as a material contributor to Life360’s overall performance. Operational Execution I built and scaled our international business unit across London, Toronto, and the U.S., bringing together a cross-functional team spanning Marketing, Product, Engineering, Analytics, and Design. This structure laid the foundation for speed, autonomy, and sustained growth. Global Mindset, Company-Wide Impact Beyond metrics, a key part of my role was driving a cultural and strategic shift inside Life360—helping the company think globally, not just locally. That shift is now embedded in how we build, market, and grow.

At Life360 I manage the functions that collectively deliver the audience and business results for the company along with driving strategy and closely supporting the CEO. Functions managed include - Product, Design, Marketing, Growth, User Acquisition, Revenue, Data/Analytics, Customer Care, People/Facilities and Biz Dev. We have seen fantastic audience growth crossing 50 Million monthly active users and a brand recognized by >40% of families in the US, with equally strong presence in the UK and Australia. In the last 8 years we have grown revenue from $2M to nearly $250M. Based on this growth, we had a successful IPO in 2019 raising over $100m and recently purchased Tile Inc to expand our location offering to things along with people.

As CPO, I lead a talented team of product managers, designers and growth marketers to build, manage and engage consumers with an awesome product experience - delivering peace of mind, connection and utility to families. While deeply focusing on quality and UX excellence, we launched 2 new premium subscription services and executed on massive growth marketing initiatives. Audience has doubled each of the last two years as location and related services become more mainstream.

Vevo is the world's leading all-premium music video and entertainment platform with over 11 billion monthly views globally with dedicated experiences in 14 countries and available in 200 total via syndication. As CPO, I oversaw the Product organization at Vevo covering engineering, product management, product marketing, UX/Design & QA. Consumers can access Vevo through many platforms including Web (mobile, desktop, tablet), Mobile apps(iOS, Android) and TV apps (Roku, Apple TV, PS 3/4, Xbox 360/One and many more). Vevo experiences are built on deep data and user testing within an agile development approach.

Senior Vice President, General Manager – CBS Interactive, Games Division Manage the #1 US and worldwide media property for Video Games with over 35M visitors covering top premium brands such as GameSpot, GameFAQs, GiantBomb & ComicVine - Built out new video team with full slate of premium video-on-demand and Live programming, delivering record video streams for the business (>500million). Also launched first TV show for the division. - Introduced new suite of advertiser solutions attracting record revenue from Non Endemic advertisers while re-energizing division’s relationship with video game publishers - Launched new premium brand, onGamers, covering emerging eSports which quickly became #1 in the category - Migrated web sites to a new, modern platform/CMS: delivering tech efficiency and speed of development – including complete site re-designs, mobile and new features covering “smart” programming and community/social - Expanded content distribution to major retailers including Amazon, Walmart, Target, Kmart, Best Buy & EBay and new platforms from Microsoft, Sony, Google - Global team of product, editorial, sales, marketing and engineering with offices in San Francisco, New York, London, Paris, Sydney and Singapore.

Lead the Media properties at Yahoo! covering product, advertising and strategy teams around the world (Sunnyvale, Los Angeles, Denver, Singapore, Taipei, Bangalore). These teams drive the #1 Media Internet sites including Yahoo! Sports, News, Finance, Homepage and Entertainment (Movies, OMG!, Music, Games, Shine) - Re-launched all Media properties during the last two years - Audience growth of over 25% surpassing 700 Million uniques globally - consistently #1 in their categories - Property revenue grew by 10% each year representing a greater than $1Billion global business - Built on a completely new and massively scalable media platform - Launched new properties including: Yahoo! Screen – a new Yahoo video destination with the largest collection of premium content on the Internet – jumpstarting Yahoo’s video efforts with deliver to PC and Mobile IntoNow – a multi award winning mobile app/TV companion experience that leverages Yahoo’s vast content and editorial expertise while watching TV (Tablet, Smartphone) - Expanded existing media properties into new markets – over 50 new sites in 2011 alone. - Expanded custom media experiences for advertisers: Built out team that delivered over 500 custom and innovative branded experiences integrated within Y! Media properties

Heading up product, content and user experience operations for Metacafe. Metacafe is one of the world's largest video sites, attracting 50 million unique viewers each month (comScore Media Metrix). We specialize in short-form original content - from new, emerging talents and established Hollywood heavyweights alike. We're committed to delivering an exceptional entertainment experience, and we do so by engaging and empowering our audience every step of the way. Since 2003 Metacafe has been one of the top independent online video sites, and we're a leader in the evolution of digital entertainment. The company is headquartered in Palo Alto, California, with offices in Tel Aviv and New York. Metacafe is privately held and investors include Accel Partners, Benchmark Capital, DAG Ventures and Highland Capital Partners. As COO, expanded role at Metacafe covering core operational functions including: product, engineering, community, consumer & trade marketing, content, ad operations and international sales. Led strategic direction to premium content and wiki based content curation to scale business and drive revenue.

- Managed Yahoo properties internationally, encompassing product strategy, product planning, and product management – to drive growth in unique users, engagement and monetizable inventory. - Represented International priorities in the corporate product planning and development process - Key executive supporting the SVP of International in driving overall International Operations

Global Product Management responsibilities for Hotmail (190M users) and MSN Messenger (150M users). Responsibilities included: - Manage team of global, regional and market product management leads - P&L ownership to deliver on annual business commitment (revenue and contribution margin) – based on advertising and subscription business models - Drive free and subscriber user growth and engagement through product innovation, marketing campaigns – acquisition and retention strategies. Resulted in user accounts up 30% and engagement up 35% - maintaining the #1 position worldwide for Hotmail and Messenger - Optimize revenue – drove 200% growth in revenue through focused advertising efforts and expansion of subscription services with new product offerings

Launched and managed European division focused on technology and services for delivering consumer oriented web based applications mobile devices Held P&L responsibility for business unit Established and managed sales force, marketing and product management teams with offices in London, Paris, Munich and Stockholm Built up partnerships with over 300 European media and services businesses Negotiated strategic distribution partnerships with numerous device manufacturers and software companies including Microsoft, Palm, Ericsson and Sony

Joined AvantGo to drive the consumer side of the business: AvantGo Mobile Internet. - Executed distribution strategy through bundling on all Palm and Microsoft devices which made the AvantGo app the default browser on PDAs - set up over 500 content partnership around the globe to provide the most comprehensive content offering in the market - Grew user base to over 10Million within two years consistently one of the top 10 apps on both Windows CE and Palm OS

Strategy/Management Consultant based in San Francisco as part of the Tech practice - with engagements around the world covering hardware, software, services - B2C and B2B.