David Lloyd

I lead solution sales initiatives focused on helping enterprise customers modernize their voice, collaboration, and contact center environments. Working across Canada, I partner with clients, partners, and internal teams to identify business challenges and align AudioCodes solutions that drive measurable outcomes. My role sits at the intersection of strategy and execution, supporting complex sales cycles from early opportunity development through to close. I bring a structured, consultative approach to every engagement, with a strong focus on value creation, long-term relationships, and scalable growth.

After 30 years in the telecom sector, I took a break to pursue a lifelong dream, writing science fiction. The result? I recently completed Galaxy's Child, the first of three epic novels in the Starborn Trilogy. With the book now published, I'm energized and ready to take on new challenges.

As a Technical Sales Specialist in Bell’s Business Markets division, I support enterprise customers by delivering structured cabling solutions tailored to their business needs. My role combines technical expertise with strategic sales, working closely with account managers and solution architects to grow Bell’s market share in commercial and industrial construction projects.

As VP of sales for TA Networks, I am responsible for building a successful sales team to make TA Networks a national competitor in providing cloud-based communications and collaboration solutions. My responsibilities include, Evaluate and select new candidates for the sales and operations teams. Manage the sales team. Integrate the appropriate processes for a quick and easy sales cycle. Participate in the selection of the range of products and services offered to customers. Produce the necessary tools for the sales team to perform adequately. Formulate individual and team sales objectives. Define a marketing plan as well as a go to market strategy for enterprise customers.

Growing the sales team to drive new business in eastern Canada based on Ta Network’s winning strategies. Engaging strategic and large corporations for potential complex implementations to drive new revenues.

Manage the sales team, meet with potential customers to gain insights into the customer’s needs and build new opportunities based on business analytics. Participate in the up selling and cross selling of Frimor products and services within the customer base. Develop action plans to penetrate the large enterprise business market. Strategic growth planning with emphasis on mergers and acquisitions.

Developing new business opportunities for the mid market sector. Overseeing the working of the national sales and marketing departments and administration of the trainees and other fellow workers as per the implemented strategies. Analysing lead generation needs and implementing plans and strategies as per requirement. Engage strategic and large corporations for potential complex implementations to drive new business.

Representing Unity for major national accounts. Responsible for business development with large enterprises through implementation of multi-site IP telephony solutions. Generating new revenues with existing customers by planning technology roadmaps that identify to customers how to migrate towards emerging technologies while protecting their initial investment

Creating the business model & plan, defining marketing strategies, organising business processes, and creating partnerships for Emercom to become a global solutions provider in the telephony market. Main focus on acquiring, configuring, and implementing custom made IP PBX solutions for SMB to major account customers (50 – 1000 phone sets). Ensuring continued business growth according to a defined plan by hiring/managing the appropriate human resources and proper business analysis.

• Sold one of the largest IP PBXs in Bell’s SMB market (11000 users) • Won back all of an SMBs business (IP PBX, wireless IP, LAN/WAN) by identifying and correcting configuration errors committed by the SMB’s previous supplier. • Sold Bell’s 1st MPLS network in the Quebec SMB market • Sold the largest MPLS network in the Quebec SMB market • Closed the most important WEB hosting solution in the SMB market • Tabled the first ever reseller contract in Bell’s SMB market (normally handled by Bell’s Vendor division). • Was appointed team coach - training of new Sales Associates and coaching of existing Sales Associates. • Was often called upon to coach existing telemarketers and train new recruits.

Pure & Applied Science