darrell cherry

Supervision of all non-fitness related departments. (Accounting, Sales and Marketing, Member Reception, Communications, Facilities.)

* Developed strategy to acquire and cultivate business relationships with current and future clients within the private sector, as well as within the local, state, and federal government. * Streamlined RFP tracking processes and proposal generation. * Instrumental in growing the firm from 12 to 50 people by developing and implementing a strategic plan to best utilize the strengths of our SBA/DBE status * Played major role in the developing a federal presence for the company and acted as Project Manager on numerous jobs won with the US Army Corps of Engineers and the US Department of Agriculture’s Natural Resources Conservation Services. * Streamlined processes, implemented best practices, and established benchmarks to increase operational excellence and improve customer satisfaction * Resolved complex personnel issues, fostering open communication, and clearly establishing performance expectations * Created and implemented multi-layered annual marketing plan * Built and maintained strong community relationships and promoted brand image

Provided expertise in facility development, working closely with construction team, while orchestrating all start-up aspects of the successful build out and opening of the $13.5MM facility. ON TIME /ON BUDGET OPENING. GREATLY EXCEEDED ALL PRE-OPENING FINANCIAL GOALS ▪ Facility opened on-time and on-budget with presale membership numbers exceeded entire first year member budget. ▪ 80% of presale members received fitness evaluation prior to facility opening. ▪ I was recognized multiple times by the Mayor of Highland Park and Park Board President as one of the major influences leading to the success of the facility.

Provide world-class service to members and guests and attain financial & operational goals of parent company (TCA). EXPENSE REDUCTION, INCREASED PRODUCTIVITY, AND IMPLEMENT CORPORATE REBRANDING ▪ Reduced expenses by 13% while increasing total membership count. ▪ Facility champion for TCA rebrand of all clubs to Midtown Clubs. ▪ Profitability continually ranked in top 5% of facilities 30-year history.

Promoted to General Manager of Lakeshore’s first hospital-based wellness center management contract. Healthplex was the third largest hospital based wellness center in US and experiencing recurring annual losses in excess of $1.2MM FINANCIAL TURNAROUND ▪ Maintained full P/L autonomy and led the financial turnaround of distressed 160,000 square foot hospital based wellness center within 12-months. ▪ Increased customer satisfaction ratings through high-level member programming. ▪ Increased membership sales and ancillary revenue while decreasing overall operational expenses for the facility.

Rapid advancement through 13-year (1988-1995 and 1997-2003) Lakeshore career beginning with Reception Manager and working through roles as Senior Sales and Marketing Associate, evening Manager on Duty, and eventually General Manager/Executive Director of Rush-Copley Healthplex.

Provided leadership and oversight to three shifts of facility specialists (70+ people) for two of the largest, high-service health and fitness centers in Chicago, IL REORGANIZATION AND PMS SYSTEM IMPLEMENTATION ▪Drove the reorganization of operations/quality management of two facilities totaling nearly 300,000 square feet. Continually recognized for operational excellence while decreasing departmental expense below budget and prior year actuals. ▪Developed operational Preventive Maintenance Program to ensure facility quality and reduce downtime expense.

Provide direction, training, and leadership to all departments of this distressed corporate facility and Midwest hub for WTS International FINANCIAL TURNAROUND ▪ Rebuilt management team and led facility from perennial losses into profitability within 12 months by implementing expense control, developing new revenue streams, and increasing member services. ▪ Parkway became the second highest netting facility in the WTS portfolio.

Playmakers Indoor Sports is a state-of-the-art indoor turf facility offering leagues, drop-in play, field rental, parties, camps, and clinics. Play includes adult and youth in soccer, lacrosse, flag football, and more.We offer youth and adult leagues. Adult leagues are broken down by age and skill levels from never played before to competitive.Youth Developmental Programs:SoccerTots: ages 18 months to 6 years old. Visit www.soccertots.net to register.HoopsterTots: ages 18 months to 6 years old. Visit hoopstertots.com to register.NFL Flag Football: ages 5 to 15 years old. Registration on site or at our sign up page.Flag FootballTots: Ages 18 months to 6 years. Visit our sign up page for more info.