Darby Smith

Cross-functional leader | Product-Led Growth | Roadmap & Execution | B2B, B2C SaaS | GTM Strategy As a seasoned Business Analyst and Product Strategist with a strong foundation in Information Technology and Project Management, I specialize in translating complex business challenges into scalable, high-impact solutions. With a B.S. in Management Information Systems from The University of Alabama, I bring a hybrid skill set that bridges the gap between technical execution and business vision. Over the past 9 years, I’ve led cross-functional initiatives in fast-paced, Agile environments—delivering data-driven insights, optimizing systems like ERP and CRM platforms, and improving customer and operational outcomes at scale. I'm particularly skilled at requirements gathering, stakeholder alignment, and designing intuitive UX/UI wireframes that drive engagement and efficiency. I’m passionate about continuous improvement, automation, and using technology to remove friction from both user experiences and internal workflows. Let’s build something meaningful—efficient, scalable, and human-centered.