Danielle S. Reed

Founded a public relations, events and social media agency in 2016, after managing music artists, producers and models. RLE is dedicated to helping clients tell their stories, gain publicity and grow their platforms using social media and public relations strategies, our network, and creativity. We manage accounts for brands and create content for the social media channels of media, music, TV/film and all-around entertainment talent, entrepreneurs and professionals. Our work for campaigns, events and special projects include: Trap Music Museum, Revolt Summit Atlanta, BET Style Days, Revolt Summit x AT&T, Def Jam events, and red carpet events. We provide networking, partnership and new business opportunities for clients. RLE project manages paid social media and marketing campaigns; edit videos and images, and provide strategic guidance on strategies and messaging. RLE tracks and regrams posts from our clients; plan virtual events and campaigns that increase engagement, sales and following.

Placement Highlights: NPR, USA Today, local news affiliates, and various HBCU media outlets Develops and executes public relations strategies specifically focused on social justice issues, working within the agency called Mixte Communications, which specializes in representing clients advocating for equity and healthy communities; essentially, crafting communication plans to promote positive narratives for organizations fighting for social change. My primary focus is on creating impactful PR campaigns that address social justice concerns and amplify the voices of marginalized communities. Work closely with grassroots organizations and community leaders to develop authentic messaging and engagement strategies. Design PR strategies to promote equity and dismantle systemic inequalities within communication practices. Have a deep understanding of issues like racial justice, LGBTQ+ rights, environmental justice, and economic disparities.

Garnered 22.4M overall views and 3.1B overall impressions from placing over 626 pieces of coverage for iOne Digital campaigns in my first year. Secured national placements on Good Morning America, Entertainment Tonight, Yahoo, People, REVOLT, Essence, AfroTech, The Grio, CBS, FOX, The Source, Rock the Bells, HipHopDX, local news and more. Lead day-to-day execution of PR campaigns, media pitching and talent scheduling, and utilized diverse PR strategies and different story angles to promote Urban One campaigns, new content, and iOne Digital leaders and stakeholders via press, digital and live interviews Build and maintain media trackers, media lists, press releases, one-sheets and strategy decks; use Cision, Mailchimp, MuckRack to access global contacts; create and strengthen relationships with media partners, journalists and Talent; oversee press interviews Created new in-person opportunities for media to engage and interact with iOne Digital's brand and leaders

Hired as the 1st Social Media Manager for this app Grew the 26.7K Instagram following by 2,000+ organic followers to 28.9K in first 60 days Created the app's first two viral Instagram Reels featuring Tay Money and Loreal Luchi Dramatically increased engagement across Airtime's Twitter, Facebook and TikTok Brought over 300+ views to Airtime's Instagram stories at Rolling Loud 2021 in New York Produced videos and live tweets to share the on-the-ground festival experience Captured celebrity and music artist photos, videos and BTS for social media content Copywrote promotional emails for Rolling Loud and curated best videos and social content for the brand partnership and Rolling Loud x Airtime social media campaign

Reported multicultural data sets and analyses to executives; managed the global and Diversity and Inclusion social media accounts with (1M+) followers @nielsen and @nielsenknows Wrote articles and press releases for nielsen.com about D&I initiatives and events; produced digital videos for Nielsen D&I social media. Project managed the creation, data, planning, communications plan and execution of the 2020 #AAPIDIS Asian American and Pacific Islander Diverse Intelligence Series #DIS2020 Advised executives and associates on communications and social media strategies for internal and external company-wide campaigns Advocated for diversity and inclusion training for all levels of management and an inclusive environment for Black and brown associates Served as an active member of SABLE (Sustaining Active Black Leadership and Executives) Employee Resource Group

Hired to work on a freelance project for Spotify using new applications and digital tools.

-Assisted producers with research for guest interviews -Assisted producers with errands and acquiring set items and materials -Produced questions for guests -Brainstormed games to play with the host and cast -Tracked social media engagements and reactions for the show

Hired in the museum's first cohort of interns reporting to Krystal Garner, winner of "The Grand Hustle" Maintained the museum's day to day vibe and visitor experience as brand ambassadors taking photos of museum goers, answering questions, etc. Managed the museum's Twitter account; increased engagement, reach and post clicks Increased the museum’s Twitter following by 68% in 90 days; most popular post reached 58,000 people with 9,400 post clicks on Twitter Promoted the museum's digital content and flyers across our social media pages

Won a TV host competition and was 1 of 35 selected to attend a 3-day TV hosting workshop hosted by Hollywood agent Marki Costello. Workshop was in partnership with the American Black Film Festival. Networked with NBCUniversal entertainment Host Zuri Hall and other employees and directors.

Atlanta’s Own is an unscripted TV series that follows the lives of Atlanta’s most beautiful women entrepreneurs. Created and produced by Danielle Reed, Atlanta’s Own's highlights beautiful, intelligent and business-minded women in the Atlanta area who deserve national recognition and exposure for their brands and businesses. The hustle and grind of business women is sometimes taken for granted. Contact reedlimitedent@gmail.com for clips and information on the project.

I was selected to participate in a Career Services networking program called Discover Atlanta in May 2015. 14 students were chosen to travel to Atlanta to meet and greet the SU alum who work at the Coca Cola Headquarters, General Electric, First Data, Google and the CDC.