danielle hobday

Co-ordinated a wide variety of marketing activity including: events, database management, direct mail campaigns, marketing collateral, internal communications, company website, client care feedback.

Tribal is a global provider of products and services to public sector markets. In this role I was primarily responsible for planning and executing marketing activities for Tribal’s Government and Society strategic business unit (now part of Capita following acquisition). Worked alongside market and practice directors plus the Director of Public Affairs to develop and implement a national marketing strategy and programme of effectively targeted marketing activities in line with the business strategy. Worked closely with Group Corporate Communications on projects including branding and website.

In this role I was primarily responsible for managing the marketing budget and activity for three of Tribal’s key markets: housing, regeneration and local government (now part of Capita following acquisition). Worked alongside strategic business unit directors to develop marketing activity that supported business plans and priorities both short and long term. Worked closely with Group Corporate Communications and other marketing functions across the Group to develop group-wide and collaborative marketing initiatives. Line managed Marketing Assistant. Additional project involvement included: project management of group-wide design and development of new bid and report templates; member of project team for group-wide re-brand project.

I managed the budget and delivery of marketing activities including: corporate hospitality, seminars and conferences, report launches, internal and external marketing literature design and print, public relations and advertising. Additional projects included: creating, designing and launching Divisional Chief Executive’s internal newsletter, assisting the Divisional Marketing Manager with group wide re-branding in 2006 and the integration of divisional websites, and collaborating with the Group Marketing Manager to write and review group marketing guidelines.

Millward Brown is a leading global research agency specialising in advertising, marketing communications, media and brand equity research, working with 90% of the world’s leading brands. Our key areas of focus are Brand Strategy, Creative Development, Channel Optimisation and Brand Performance. We have offices in more than 56 countries, understanding the importance of both a global and local focus.

Responsible for marketing planning and budgeting for Millward Brown's Europe region (16 countries), delivering central campaigns, supporting teams across the region on their local marketing activity and creating a truly collaborative European marketing network. Additional responsibilities included fulfilling the role of project manager for a global marketing campaign, working closely with other regions to deliver our latest insights and innovations to clients worldwide.

In this role, I was responsible for planning and managing external marketing activity and events across the European region (13 countries). Key activity included: the launch of client webinars in 2013 to further share our knowledge and latest insights with our clients, introducing processes and procedures to improve the quality of our marketing across the region, and managing Millward Brown's presence at a TEDx event in 2010 (including live interactive demos of our latest neuroscience tools).

Partnering key stakeholders within the business to deliver our latest innovations and insights across the globe, to help clients grow their brands. Specifically responsible for planning and delivering global marketing campaigns, collaborating with global teams and marketing leaders across the 55 countries we operate in. Kantar Millward Brown is a leading global research agency that works with local and global brands – including 90% of the world’s leading brands – to help define brand purpose, develop winning advertising, engage consumers, and drive brand growth. Kantar Millward Brown is part of WPP's data investment division.

Activities and Societies: Birmingham University Radio Network (BURN FM), 3BUGS Fringe Theatre Society (including productions at Edinburgh Festival Fringe 2003 & 2004)

Included modules: Marketing Planning Process, Delivering Customer Value through Marketing, Managing Marketing and Project Management in Marketing.