Danielle S.

- Marketing Manager for Sweden | Aspire Brands (Aug 2019-Dec 2019) - Marketing & Sales Manager | Everdea (January 2020-April 2020) Responsible for the overall structure and recommendations for marketing activations including new & existing: Brand Communication, Brand Strategy, Media Purchasing, PR, Events and Influencer; Marketing for traditional & digital platforms for Everdea’s brand portfolio including and not limited to: Milani, Nailmatic, Pretty Vulgar; Sales support during sell-in meetings, promotions, joint marketing collaborations & negotiations to maximize sales & growth for new, existing and liquidation products/brands; Assisted in managing the marketing and sales team by providing guidance and support - Senior Brand Manager for Europe | Australian Glow

- Develop & implement marketing strategies and activations for 11 international cosmetic brands, including Batiste & Real Techniques, for the Swedish market - Responsible for all marketing activations, including and not limited to: Brand Communication, Brand Strategy, Media Purchasing, PR, Events and Influencer Marketing to ensure a strong presence in both traditional & digital platforms - Sales support during all sell-in meetings, promotions, joint marketing collaborations & negotiations to maximize sales & growth in the Swedish market - Manage all collaborations & strategizing with external agencies to ensure successful campaign activations based on KPIs - Rolling Forecast & purchase planning to ensure adequate stock levels for all marketing launches

- Develop & manage marketing ownership for six international brands including CLEAN and Toni&Guy in Sweden and Denmark (responsibilities including brand strategy, distribution strategy, media, communications, promotions and campaigns) - Responsible for PR activations, events, press releases, collaborating with external agencies to ensure strong PR presence in both traditional media & social media/influencers - Key Account Manager for: KICKS, Åhléns, H&M, Sephora, MATAS, Grand Parfymeri, NK to ensure successful partnerships and annual growth via successful campaign implementation - Forecast and purchase planning to ensure adequate stock levels - Manage annual revenue per customer and marketing budgets throughout the year

- Create & execute annual marketing plans for 7 international brands, such as Real Techniques & EcoTools, in Scandinavia & Italy (including brand strategy, distribution strategy, social media, communications, promotions and campaigns) - Responsible for PR activations & events, establishing and maintaining strong relationships within PR for both traditional media & influencers - Key Account management, including H&M and Åhléns, to ensure annual growth and successful campaign implementation - Forecast and purchase planning to ensure adequate stock levels and minimize risk for out-of-stock - Manage annual revenue per customer and marketing budgets throughout the year

Responsible for recruiting, training, and managing a team of more than 100+ employees at one of the top stores worldwide throughout the company; executing flawless floorsets & maintaining visual merchandising standards; driving business to maximize profitability and KPIs

Superior customer service to drive business and increase KPIs; provided sales training to the team; assisted in operational processes; ensured visual merchandising reflected our key consumers & standards of the company.

Provided excellent customer service to maximize sales and increase KPIs, ensured visual merchadising standards were enforced, processing shipment to drive sales.

Taught first year business students at Dalhousie University, assisting professors grade assignments and supervise tests.

Sell, maintain, and prospect Men's, Women's and Kid's apparel, footwear, and accessories for the Nordics region while providing support throughout the entire sports performance marketing team.

Bachelor of Commerce, specializing in Marketing Management & International Business. Dean's List for academic excellence