Danielle Hamilton

A genuine privilege to be leading the Marketing function at My Muscle Chef and Chef Good brands.

Leading the brand, marketing and corporate affairs function at Australia’s most recommended bank, ING. Operating in a fully agile business environment, I head up our Centre of Expertise for Marketing & Comms, leading a rockstar team of 50 across product & customer marketing, brand marketing, digital performance, marketing effectiveness, operations & corporate affairs.

Leading the Marketing function for Samsung Mobile Division, responsible for all GTM product launches for Samsung mobile, tablet and wearables. Leadership of 25+ experts across brand, events, product and trade marketing. A highly commercial role in deep partnership with VP Mobile, Head of Product & Head of Sales, working closely with the telcos to drive demand for Samsung product and stealing share from Apple!

Chobani’s youngest Marketing Director, tasked with unifying traditionally silo-ed business functions behind a cohesive, integrated three year marketing plan across advertising, media, content, social, CRM, partnerships, experiential and shopper marketing. Led a new growth demand strategy to reposition the yogurt company as a modern food and wellness brand. Acting as the internal ‘brand strategist’, responsible for brand and product platform positioning, master-brand strategy, brand communications, omni channel strategy and integrated marketing campaign planning. Successfully leading a high performing cross functional team across numerous 360 marketing campaigns; building meaningful interactions across the entire customer journey from acquisition of new category users to switchers and retention of loyalists.

Working in an end-to-end Senior Marketing Manager role, responsible for the development of all integrated marketing plans, acquisition and loyalty strategy for both emerging and established platforms at Chobani. Successfully launched new product innovation including Drink Chobani and Meze Dips, along with established platform line extensions. In 2016 oversaw Chobani’s largest and most successful integrated campaign; a Rio Olympics push generating over 2.5 billion impressions, and helped drive HH penetration, moving Chobani to #1 Yogurt brand in the United States with +20% share of total yogurt sales. Day-to-day responsibilities included delivering brand strategy, advertising, connections and content strategy, media planning, digital strategy & execution including owned and paid platforms, partnership strategy, content production, agency management and A&P budget ownership. Responsible for building annual marketing plans and integrated marketing calendar of media and content initiatives, retailer promotions and day-to-day measurement and optimization of all in-market campaign activities. Built and rolled out new cross-functional integrated marketing processes, bringing together key stakeholders for buy in.

Managing the complex global Budweiser relationship, building the business into the largest client in the agency. Responsibilities included business leadership, global brand strategy, integrated advertising, strategic partnerships, digital, social and content strategy / roll out for Budweiser globally. Highlights included exceeding all marketing and communications objectives when leading the $100M global Budweiser campaign for 2014 FIFA World Cup. This mammoth campaign was successfully rolled out in over 80 markets internationally. Developed industry first branded documentary series with Fox Sports, a celebrity filled branded hotel event experience on Copacabana beach in Rio and leading a 40 day 24/7 social media war room in partnership with VICE media during the World Cup.

Transferred internationally from the Sydney to New York office to lead the prestigious client IKEA US. Led a large integrated agency team through a brand repositioning and new CSR initiative - The Life Improvement Project. Developed IKEA US’s first truly integrated advertising campaign across digital, CRM, in-store, brand and consumer communications. Highlights including turning this digital heavy account around in under four months, which resulted in achieving all business and communications objectives for IKEA US, a new Ogilvy case study for best-in-class digital and three incremental digital projects from IKEA US.

Fast tracked from Account Manager to Account Director and nominated internally for B&T’s 30 Under 30 feature. Learning the marketing ropes on textbook retail marketer KFC, I was part of a large team delivering brand strategy, NPD innovation and heavy integrated advertising production with ATL, BTL, in store and digital support. Eager to spread my wings into additional categories, in 2010 in addition to managing the KFC business, I picked up the Kimberly Clark (Baby + Childcare) and Salvation Army accounts.