Daniel Lai

• Sales Strategy and Planning: 1. Develop the sales strategy and set revenue targets to align with company goals. 2. Analyze market trends and customer needs to guide strategic planning. 3. Identify key sales channels and new market opportunities. • Team Leadership and Management: 1. Recruit, train, and lead a high-performing sales team. 2. Set clear objectives, KPIs, and expectations for team members. 3. Provide coaching and mentorship to improve sales skills and performance. • Revenue and Performance Monitoring: 1. Track sales performance and ensure the team meets or exceeds targets. 2. Use sales data and analytics to adjust strategies as needed. 3. Report progress to executive leadership and stakeholders. • Customer Relationship Management: 1. Develop strong relationships with key clients and partners. 2. Oversee the client acquisition process to ensure a high level of service. 3. Resolve customer concerns and ensure long-term satisfaction. • Collaboration with Other Departments: 1. Work with technical, project management, and finance to align strategies. 2. Provide feedback from the field to support product improvements. 3. Collaborate on pricing strategies and product campaigns. • Budgeting and Forecasting: 1. Oversee sales resources efficiently. 2. Create revenue forecasts and track performance against projections. 3. Optimize costs while ensuring effective sales execution

Leadership over sales department in Pacific Internet. Develop the Information Technology & Services business and create opportunities in SEA regions. Manage key relationships on behalf of the business with the external partners and customers.

• To cover the e-Commerce & Retail Business requirements and needs of targeted segments in the Corporate segment and SMEs. (Sales) • To manage the e-Commerce & Retail Business solutions from conception to commercialization in order to generate new, profitable revenue streams for Maxis. (Strategic Thinking) • To identify market demand, assess the competitive landscape and lead in the construct of identified connected products and solutions via engagement with third party partners and customers. (Business Management/ Client Management) • To provide the relevant business and technical requirements for the various platforms, solutions and partners required in order to provide the optimal solutions service level and the best customer experience. (Client Management) • To support the Enterprise business objective to create a differentiation for the Maxis enterprise offerings via developing the propositions and solutions. (Business Management) • Establish the market context/strategic play for solutions for e-Commerce & Retail Business. Identify relevant technological product/solutions, strategic business partners and market segments for formulation into the offerings. (Strategic Thinking/Business Management) • Oversee the end to end product management of the solutions portfolio to meet the needs of targeted Enterprise Customers in order to drive new revenue growth and drive service take up via profitable strategic direction. (Product Management) • Oversee and coordinate the design, development & implementation of commercially viable, innovative & marketable new services per the solutions. (New services rollout/Product Development) • Responsible for end-to-end product proposition for the solutions including business justification, product development, marketing strategy, customer experience, financial analysis, strategy, reporting and troubleshooting. (Product Management/Product Development/Product Marketing)

RESPONSIBILITIES: 1) To ensure individual yearly sales target is achieved. 2) To retain and grow customer base. 3) To adhere to internal business procedures. 4) To participate in group initiatives. 5) To expand personal development skills. ACHIEVEMENTS: 1) Achieved individual sales target from 2014 - 2018. 2) Achieved positive response of clients' satisfaction through accountable delivery of services and good sales initiatives. 3) Achieved yearly new client base and secured new business. 4) Led and developed numerous new business initiatives and company wide activities. 5) Achieved promotion during tenure. 6) Participated in two business strategic planning during tenure. EXPERIENCES GAINED: 1) Experienced in selling intangible/conceptual services. 2) Networking and sales experience to top executives. 3) Developed strong communication skills and knowledge. 4) Developed better understanding of business risks and opportunities. 5) Developed skills in out-of-home advertising, digital advertising, campaign management, sales promotion and Internet marketing.

RESPONSIBILITIES: 1) Project planning, controlling, monitoring and reporting concerning all commercial aspects of the project. 2) Engage with new corporate alliances to build business partnership. 3) Manage project execution. 4) Responsible for revenue recognition and project results. 5) Ensure project timelines are kept and coordinate with all parties in delivering results. 6) Liaison with vendors, suppliers & business partners to ensure KPIs are delivered. 7) Develop writing documentations for system procedures and processes. ACCOMPLISHMENT: 1) Spearheaded strategic corporate alliance with Maxis & RHB. 2) Planned & organized trade events. 3) Planned new business development projects. 4) Introduced & implemented standard operating procedure (SOP). 5) Developed sales/promotion marketing strategies.

RESPONSIBILITIES: 1) Liaising with media production team on creating quality and strong propositioned marketing materials. 2) Manage client expectations, prepare and develop engaging scripts, visuals and contents. 3) To be proactive on event management, ensuring all communication, materials and execution are aligned with deadline. 4) To proof-read all related marketing and production materials for quality enhancement. 5) Maintaining favourable and effectively measured relationships with clients. 6) Handled ATL & BTL projects for tobacco industry (British American Tobacco). ACCOMPLISHMENT: 1) Spearheaded nationwide product training program. 2) Spearheaded Staff Service Advocacy Program (SSAP). 3) Managed all print ads & digital marketing for BAT contracted outlets. 4) Planned & organized BAT's annual trade programs (SSAP/HORECA). 5) Planned & executed new Dunhill ashtray. 6) Organized campaigns for BAT contracted outlets.