Daniela Novo

Product Data Technician @ FARFETCH

About

I’m a copywriter with seven years of experience, driven by my love for words and storytelling. 📝 I’ve written across many platforms: blog posts, CTAs, banners, product descriptions, press releases, landing pages, websites and apps, newsletters, and internal communications, you name it! - Always keeping SEO in mind. When I’m not working, you’ll find me watching movies, listening to Lana Del Rey 🎥🎶 (of course, I also listen to her while I work), or taking a long drive. I draw inspiration from life and channel it into everything I do. P.S.: Yes, I will judge you by your favorite movie… unless you choose something by the king himself, Stanley Kubrick. I’m currently working as a product copywriter for Farfetch while studying HTML, CSS, JavaScript, Node, React, PostgreSQL, Web3, and DApps on the side.

Country

Portugal

City

Gondomar

Industry

Marketing & Advertising

Skill

Redação UX, English, Copywriting digital, Estratégia de conteúdo, Web Analytics, Comunicações externas, Comunicação interna, Comunicação, Competências interpessoais, Salesforce, SEO off-page, SEMrush, Google Trends, Gestão de conteúdo, Otimização para mecanismos de busca (SEO), Blogs, SEO On-Page, WordPress, Tradução, Copywriting

Experience

Product Data Technician

FARFETCH

2026-1 - Present · 9 mos

Porto, Portogallo

Product Copywriter

FARFETCH

2024-5 - 2025-12 · 1 yr 8 mos

Porto, Portogallo

Multichannel Marketing Copywriter | Translator | SEO Specialist

JD Sports Fashion

2021-7 - 2023-7 · 2 yrs 1 mo

Maia, Porto, Portugal

• Writing articles about products, sports events, streetwear ideas, and important collection launches (blog JD Sports Portugal); • Working with the Multi-Channel Marketing team and local International teams to maintain the website content; • Proofreading all-channels content to make sure it is consistent and without spelling errors; • Translating and creating website, app content, and internal communications; • Translating product descriptions from English to Portuguese in a timely manner for launches; • Working with the SEO international team to improve website traffic; • Creating Press Releases on relevant launches and sports events; • Supporting the International Multi-Channel team in crafting messaging that is appropriate and effective for the local market. This includes newsletters and website marketing campaigns.

Copywriter | Lead Management

BRABBU DESIGN FORCES

2018-8 - 2021-4 · 2 yrs 9 mos

Porto, Portugal

• Writing articles about products, events, and inspirational ideas; • Creating content for press releases, e-books, catalogs, and social media; • Translations (PT-EN; EN-PT); • Writing concise product descriptions with persuasive narratives that highlight product features. • Leads management in Salesforce.