Dabeen Kim

Led a strategic design and research collaboration with the Bank of England Museum during the MA programme at UAL, bridging historical institution context with forward-thinking digital product strategy. [Inclusive UX Design] Orchestrated the end-to-end user research and service design to architect a postdigital "banknote" system tailored for inclusive and diverse audience use cases. [Strategic Storytelling] Conducted target user behavior mapping and stakeholder alignment workshops, translating complex economic concepts into highly accessible, human-centric digital experiences. [Cross-functional Ideation] Partnered closely with museum curators and design cohorts to deliver a friction-free experience framework, aligning institutional heritage with modern digital product ecosystems.

Led a strategic retail innovation project with Sainsbury’s and Nectar (the UK's largest loyalty programme) during the MA programme at UAL, envisioning "Plantism"—the future of eco-friendly, plant-based loyalty digital ecosystems. [UX & Loyalty Strategy] Designed and architected an innovative shopping loyalty scheme run by local plants, seamlessly adapting retail tech to align with modern consumer eco-values. [Gamification & Engagement] Proposed a symbolic, gamified brand loyalty system that leverages ritualistic user experiences to dramatically deepen emotional connections and user retention. [Narrative-Driven Design] Developed a comprehensive narrative-driven UX framework and user personas, effectively translating complex behavioral insights into scalable, friction-free digital business solutions.

Owned end-to-end Go-To-Market (GTM) strategies and user acquisition funnels for a high-growth music-tech platform with 1.5M+ users, bridging the gap between cross-functional product squads and business objectives. [Growth & CRM] Achieved a 10% uplift in Daily Active Users (DAU) by optimizing in-app onboarding funnels and designing targeted, data-driven CRM/push notification workflows (Braze). [GTM & Campaigns] Managed the end-to-end lifecycle of 360° integrated digital campaigns for major product/content launches, generating 5M+ impressions and accelerating market adoption. [Data & CX Optimization] Identified key user friction points and drop-off zones by analyzing internal user behavior data, translating insights into actionable growth experiments. [Cross-functional Collaboration] Spearheaded cross-functional alignment by authoring comprehensive Product Briefs and User Stories, facilitating seamless execution among PMs, UI/UX designers, developers, and data analysts.

Supported nationwide marketing operations and trade activations for a major global consumer goods enterprise, adapting global brand guidelines to local retail markets. [Data Tracking & Research] Conducted thorough market research and monitored competitor communication activities, tracking weekly channel performance data to support strategic decision-making. [BTL Activation & Logistics] Coordinated the end-to-end planning of 2020 BTL (Below-The-Line) promotional events and successfully managed POSM (Point-of-Sale Materials) logistics across 1,000+ retail channels.

Supported digital marketing and e-commerce channel operations for 'Kakao-Gifting', South Korea’s leading mobile commerce platform, focusing on Gen-Z user engagement and promotional content creation. [Trend Research] Authored a comprehensive 'Gen-Z' consumer trend report to extract actionable behavioral insights, supporting the core marketing squad in optimizing next-generation platform strategies. [Campaign Ideation] Proposed a strategic product promotion plan for the 'Random Gift' feature within Open Chatting to tap into viral peer-to-peer sharing loops. [Channel Operations] Managed daily content scheduling and community engagement across official SNS channels to enhance brand visibility and audience interaction.

-Worked as a project team member of the boy group's(Stray Kids) album concept and story line planning project

2017 SELF Semester Program (English course)