Cullen Coughlin

- Collaborate on real-world marketing campaigns and brand initiatives to increase local market awareness and drive qualified leads. - Develop and execute platform-specific social media content strategies across Instagram, Facebook, and LinkedIn aligning messaging with homeowner demographics. - Create branded visual assets using Canva to support blog posts, email campaigns, rebate promotions, and digital advertisements. - Assist in promoting city-specific water rebate programs (Phoenix, Tempe, Glendale, Chandler, Mesa, Gilbert, Scottsdale, Queen Creek) to position turf installations as both sustainable and financially strategic investments. - Support blog development and SEO-focused website content to improve search visibility and small business growth. - Collect and analyze engagement metrics, campaign performance data, and customer trends to inform content optimization and strategy adjustments. - Provide administrative support, coordinate marketing materials, and assist with local event marketing and networking initiatives. - Maintain strong written and verbal communication across internal teams and client-facing materials.

I started my own LLC and shoot for others. When it comes to my style and the work I produce, my primary focus lies in editorials and studio photography. I’ve always harbored a dream of shooting freelance for magazines, infusing each image with artistic expression and a unique visual narrative. However, my experience extends beyond these realms. I have successfully captured a diverse array of portraits, including weddings, couples, headshots, concerts, and even breathtaking landscapes. My willingness to embrace any photographic challenge thrown my way is rooted in my genuine love for the art form. Recently, I embarked on an exciting new endeavor called Dark Queens, which marked my first photography installation. This project has allowed me to delve deep into my artistic style, defining and refining my brand. Prior to my time at Pulse, I had been capturing images with minimal creative direction. However, my role as a photographer at the organization enabled me to discover my true creative voice and step into the role of an entire creative director. It has been an exhilarating process, enabling me to express myself in ways I never thought possible.

As a Social Media intern, I specialize in creating strategic, brand-aligned content across Instagram, TikTok, and LinkedIn — from writing polished ad copy and captions to scripting short-form video content. I’ve worked on influencer gifting campaigns, TikTok Shop strategies, and helped shape the brand voice for both wellness and B2B audiences. Whether I’m analyzing competitor platforms, integrating trend-driven ideas, or refining a caption to better match a product’s tone, I bring a strategic mindset to everything I do. My experience bridges creative storytelling with real metrics — helping brands grow their audience, tell their story, and stand out in crowded digital spaces. -Wrote copy for Instagram, TikTok, and LinkedIn, aligning with brand tone and goals -Contributed to influencer gifting and TikTok Shop launch plans -Researched platforms and competitors to inform marketing strategy -Crafted messaging for wellness products with clear consumer benefits -Edited and refined branded content with stakeholders -Tracked social metrics to support growth and reporting

At Pulse, for the first time, I exercised my creative skills professionally. I did three main types of photography, including portrait, event, and concert. I became proficient in timely editing and lightroom overall. Also, being a ministry, I grew in my skills of evangelizing. I was also offered a few speaking opportunities in front of hundreds of people each time.

As a Landscape Laborer, I worked outdoors and improved landscape features. Examples of my job duties are using motorized tools, trimming trees and bushes, applying mulch, digging holes, and spreading fertilizer. As a result, I learned good hand skills, landscaping equipment familiarity, stamina, and teamwork.

I was hired as a shift lead to manage shifts, clean the theaters and front of the house, run cash registers, and handle the money and control projectors. Towards the end I have been helping with the social media aspect, shooting and editing promotional videos. As a result, we have seen much growth in our Facebook engagement.

As a general laborer at 1micro, I did much petty metalwork such as deburring, finishing metal, sanding metal, sandblasting machine, and brief unofficial training on a CNC machine. I also learned teamwork and punctuality, being my first full-time job. Unfortunately, I left this job due to moving to New York for my modeling endeavors.

As a sales associate, my duties included: greeting customers, working in sales, selling clothing, completing in-store purchases, creating an inventory of products, and cleaning the store daily. I left this job after the shutdown of Covid-19.

As a barista, I cooperated in group settings and worked individually to meet team and sales needs. My responsibilities included maintaining knowledge of beverage recipes, hand- crafting menu items, interacting with customers, and explaining menu items. I regularly identify various factors between each type of coffee and tea. I lastly had to have math skills, the ability to handle cash, and friendly demeanors. I left this job because of a move I had in February of 2019.

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