Crystal Pierson

As a Gauth Study Creator, I produce engaging, high-quality educational content tailored to help students succeed. In this independent role, I develop and publish 12 TikTok videos monthly—4 per week—focused on academic study tips, relatable student life moments, and app features that support learning. Key Responsibilities: - Create, edit, and post short-form video content aligned with Gauth's branding and production guidelines. - Strategically develop relatable, on-trend TikTok content to boost engagement and support the Gauth community. - Collaborate with the Gauth team on campaign strategies and performance insights. - Participate in performance-based bonus programs, ensuring content reaches viewership milestones. - Represent Gauth authentically across digital platforms, contributing to organic growth and user trust. This opportunity allows me to combine creativity, educational value, and social media marketing while working independently and managing deadlines effectively.

As a Gauth Campus Content Creator, I represent Gauth, a leading educational platform, by producing engaging and creative content tailored to my college community. This role has allowed me to blend my passion for education with my creative skills, while building my personal brand and portfolio. I create content that resonates with college students and highlights Gauth's innovative features, particularly the Scan and Solve tool, to help students excel academically. Key Responsibilities: - Develop and produce short-form videos (10-20 seconds) showcasing Gauth’s features, aiming to engage my college community. - Post videos on platforms like TikTok and Instagram on scheduled dates to increase awareness and drive engagement. - Actively engage with the audience by responding to comments and questions, fostering a strong connection between Gauth and its users. - Collaborate with the Gauth team to align content with brand goals and participate in creator campaigns, challenges, and initiatives. - Track engagement and feedback to optimize future content for higher reach and impact. - Promote Gauth’s mission and values within my campus community through creative content and online interactions. Achievements: - Increased brand awareness of Gauth among college students by creating engaging, informative content. - Earned bonus pay through content virality, reaching 25k views on several posts. - Contributed to the overall success of Gauth’s campus ambassador program by delivering on key content and engagement goals.

As a Social Media Intern at Gauth, I’m focused on recruiting student creators from universities across the U.S. to join the Gauth community and help create content that highlights the benefits of the app. My main tasks include: - Recruiting and onboarding creators: Connecting with students, sharing campaign briefs, and helping them get started with content creation. - Supporting content creation: Ensuring creators stay on track and post engaging content on time. - Tracking performance: Sharing content performance data with the team and providing feedback to improve future campaigns. - Building relationships: Keeping creators engaged and ensuring everything runs smoothly. I’m excited to be part of a team that’s helping students level up their learning with innovative AI-powered tools.

I serve as a Graduate Assistant in the Office of Fraternity and Sorority Life at High Point University. In this role, I support all of the university’s governing councils (IFC, CPC, NPHC, and UGC) and their affiliated organizations through advising, event coordination, and leadership development. I also assist with the Order of Omega honor society and key departmental initiatives. Key responsibilities include: - Advising student leaders and supporting self-governance, chapter operations, and community engagement - Coordinating major events such as Hazing Prevention Week, FSL Summit, and Greek Week - Creating and managing content for social media and newsletters to promote FSL programming - Supporting departmental operations through roster updates, communications, and program assessment - This role allows me to contribute meaningfully to a values-driven, service-oriented Greek community while gaining hands-on experience in student affairs and higher education leadership.

(Second Year in Role) As a returning Brand Ambassador for Tapatío, I represent the brand on my campus through creative marketing initiatives, social media content creation, and in-person events. This role allows me to combine my passion for marketing, community engagement, and brand storytelling while building hands-on experience in the food and beverage industry. Key Responsibilities: - Promote Tapatío frozen meals on-campus through events, student organization collaborations, and product sampling. - Create engaging TikTok and Instagram Reels to showcase the brand, driving awareness and product interest. - Develop and execute creative marketing strategies to connect with college audiences. - Manage content submissions, reporting, and campaign deliverables in line with program deadlines. - Build relationships with students, campus clubs, and Greek organizations to increase reach and engagement. Notable Achievements: - Selected to return for a second year due to strong performance and creative contributions. - Successfully increased campus awareness of Tapatío frozen meals through high-engagement events and social content.

- Consistently achieved individual sales goals, contributing to overall store objectives and growth. - Delivered exceptional customer service by building strong, personalized connections with guests, enhancing their shopping experience. - Shared in-depth product knowledge with guests, offering styling tips and solutions to meet their fashion needs. - Helped maintain a clean, visually appealing store environment, ensuring an inviting atmosphere.

As a Social Media and Events Intern at Innovate Charlotte, I will support the organization’s mission to grow Charlotte’s startup ecosystem. My key responsibilities include: - Social Media Management: Create and schedule engaging content, design graphics, and track engagement metrics to enhance outreach. - Event Planning: Research and secure venues for quarterly community events. - Administrative Support: Assist with CRM research, website asset sourcing, grant and venue tracking, and daily operational tasks. This role provides 5-10 flexible hours per week, combining remote work with occasional on-site event participation. Through this experience, I will develop skills in marketing, event planning, and project management while building connections within Charlotte’s entrepreneurial community.

Selected as an All-Star Ambassador for the Tapatio Ambassador Program — recognized as one of the top 20% out of 50 ambassadors nationwide based on performance, engagement, and content quality. As a Tapatío Brand Ambassador, I introduce my peers to Tapatío’s frozen meal line, enhancing brand awareness and engagement on my campus. My role involves strategic on-campus activations, where I distribute free samples of Tapatío frozen meals and create engaging social media content to showcase the brand’s offerings. Key Responsibilities: - Organizing creative product sampling events to connect with students and foster meaningful brand interactions. - Developing and sharing high-quality content on Instagram and TikTok, including TikToks, Reels, and Stories, to amplify the brand’s reach and influence. - Collaborating with the Tapatío and EvolveZ teams to align strategies, meet program milestones, and gain insights into marketing best practices. This role allows me to enhance my skills in event planning, digital marketing, and community engagement, while representing a beloved brand known for its authentic flavors and commitment to quality.

As a member of the College Ambassador Program, I am a part of a nationwide team of students (the A-Team) who represent the Alani Nu brand and drive awareness of Alani Nu products around campus. I am responsible for executing the company's sampling program by promoting the brand and connecting with the student community while maintaining a positive reputation as the local face of Alani Nu. Through this position, I have gained invaluable creational, interpersonal, and professional skills. Working with Alani Nutrition has given me the experience needed to perform in future roles with excellence. • Serve as the local face of the Alani Nutrition and maintain a positive reputation on the UNC Charlotte campus. •Increase brand awareness by promoting products through strategic sampling initiatives. •Plan and execute creative sampling opportunities monthly and promote the brand through social media. •Responsible and accountable for all product that is sampled and seeded on campus. •Engage with users through personal social channels to provide product knowledge to online consumers. •Complete the program's required monthly deliverables by providing insightful feedback and creative content to my direct report.

- Develop engaging content tailored to the interests and needs of CSSA members and the broader student community. - Create visually appealing graphics, videos, and other multimedia content to support promotional campaigns and events. - Collaborate with other team members to brainstorm and execute innovative content ideas. - Track and analyze key metrics related to social media engagement, including reach, impressions, and follower growth. - Compile regular reports summarizing social media performance and identifying areas for improvement or optimization. - Use data-driven insights to refine social media strategies and enhance overall effectiveness. - Uphold CSSA's brand identity and messaging guidelines across all social media channels. - Ensure consistency in tone, voice, and visual aesthetics to maintain a cohesive and recognizable brand presence. - Work closely with the Executive Board to align social media efforts with broader organizational goals and objectives.

I partnered with Dr. Brandt Skincare to introduce their Glow Overnight Retinol Oil to my sorority community. My role was to share the product with 25 members and encourage them to leave honest reviews on the brand’s website. Responsibilities: Handed out Glow Overnight Retinol Oil to sorority members to try. Encouraged genuine product reviews and feedback. Shared product benefits and skincare tips within my community. Helped increase awareness and engagement for the brand. Skills Gained: ✔ Product Promotion & Sampling ✔ Community Engagement ✔ Brand Awareness & Marketing ✔ Peer-to-Peer Influence This experience helped me strengthen my marketing and communication skills while connecting my community with a great skincare product.

This program offers a comprehensive blend of communication theory and real-world application, with opportunities to study across key areas such as public relations, media studies, organizational communication, health communication, and rhetorical/cultural studies. I’m looking forward to expanding my expertise, strengthening my research and strategic communication skills, and taking the next step toward my career goals in the social media and communications field.

Starting in August 2025, I’ll be pursuing my Master of Arts in Communication and Business Leadership at High Point University. This program takes a hands-on, multidisciplinary approach that focuses on developing key skills in leadership, communication, teamwork, and critical thinking. Throughout the program, I’ll be learning how to create strategic messaging, understand organizational behavior, use data to make informed decisions, and strengthen my abilities in persuasion and negotiation. I’ll also have the opportunity to apply what I’ve learned through real-world projects and a final capstone course. I’m excited to take this next step in my education and grow into a stronger, more confident leader ready to take on new challenges in the professional world.

Aug 2021 - May 2025 - Graduated Cum Laude from UNC Charlotte - University Honors Program - Finished with a 3.6 GPA

Athletics Film Club