Craig Beers

WIMO Games was a spinoff of the mobile games group after KingsIsle was acquired • Led operations for a 34-person gaming start-up • Planned multi-year roadmaps that coordinated schedules for design, engineering, and art disciplines. Result was 3 products that launched globally on time and on budget • Exceeded retention, engagement, and ARPU KPI targets for RPG Dice: Heroes of Whitestone • All launched products were critically acclaimed with at least 90% user rating

• Led a 100+ person organization of the following disciplines: Game Design, Engineering, Art, Product Management, Production, and Analytics • Institutionalized a data-driven focus to the 10-year old $30M MMO business, leading to renewed growth by reducing user churn and increasing ARPU • Improved product performance enabled KingsIsle to be acquired in January 2021 for $185M • Launched Animal Cove worldwide with a 95% User Rating • Added live operations in the Animal Cove mobile game which improved ARPU by 30%

• HealthTap - Designer for engagement features for telehealth consumer & doctor apps • Limbic Software - Provided monetization design for PVP systems

• Business owner for upcoming title, overseeing design and product management functions • Created system frameworks and data sheets to be used across multiple products for user engagement • Built merchandizing systems that met product monetization targets (conversion & LTV) • Planned 18 month feature roadmap being executed in two week sprints • Implemented processes to streamline production and increase team velocity

• Ran PM functions for six studios: monetization systems design, economy balancing, and live operations • Launched over 20 products, including Deer Hunter titles and Contract Killer:Sniper • Worked with analyst team to create queries and dashboards for KPIs and deep dive analyses • Implemented analyses process for knowledge sharing and historical records • Wrote best practices for live operations such as content release plans, AB testing, and data analyses • Created advanced merchandizing techniques using limited time offers, user segmentation, and predictive analytics • Made economy models to balance currencies and predict progression rates for user profiles • Ability to analyze and create additive spend systems in games. Drone system added in Contract Killer: Sniper utilizing item fusion increased LTV by 30% • Specced and launched socio-competitive events such as PVP, PVE raids, and world boss events, resulting in weekly revenue increases up to 64% • Introduced guild systems in multiple games that increased engaged user retention by 2x

• Modeled & balanced complex game economies using excel • Designed monetization systems for mobile free-to-play games including socio-competitive events, upgrade systems, fusion/evolution, gacha, etc • Developed content release plans to maximize live operations revenue • Created game events to boost retention and revenue • Built a community and rewards initiative called the Glu Games Network that was integrated into titles • Planned and released a universal currency for Android called Glu Credits. Players have a single Glu Credit balance where they could earn and spend credits in any supported Glu game • Launched a subscription program for Glu's games called the VIP Club. Glu was the first game company to launch with subscriptions on Google Play

• Launched and operated two titles: Kung Foo! and Ether Saga Online • Set pricing and release schedules for microtransaction cash shop items • Created new cash shop items, increasing ARPU by 50% • Designed in-game events that increased CCU metrics by 8% • Initiated a buyer rewards program that increased sales by 5% • Oversaw development and release of community features, including wikis and user referral programs • Operated social network community initiatives, increasing user fan growth by 100% • Evaluated marketing ROI in terms of both user growth and spending to better target future campaigns • Led a support team consisting of a community manager and assistant product managers

• Led the website relaunch of the flagship website, resulting in a 30% increase in pageviews • Created the brand identity of the Curse Network by implementing a single sign-on service • Launched an innovative database for Warhammer Online, capturing 80% of the market share • Enabled a Premium subscription service • Planned and executed new community-based projects such as a Rewards Program • Managed a team of 6 developers, both locally and remote

• Oversaw community-based initiatives to raise user engagement such as enhanced user profiles, updates to the achievement system, and evolution of social groups • Envisioned and wrote design specs for marketing-based initiatives. Web-based games like scavenger hunt, trivia, character battles, and tournaments increased ad buys by 100% • Planned and executed an automated video encoding process that increased video production efficiency by 18% • Built a new video player to change technology from Windows Media to Flash, increasing video traffic by 20% • Wrote design spec sheets for development projects such as the podcast entry tool and a statistical gathering tool for video reports • Managed sponsorships of key video properties like On the Spot weekly broadcast, Behind the Games developer profiles, and monthly Button Mashing game show

• Designed features for video content tools in GameSpot’s content management system • Led production teams for large video features • Managed a half-million dollar budget and hired 14 contractors for E3 trade shows • Managed video workflow with several business partners such as Akamai, Yahoo, Target, and AOL • Compiled video statistics to gauge YoY growth and to run cost analyses for video bandwidth • Maintained interdepartmental relationships between the video team, sales, design and editorial teams

• Produced and edited thousands of hours of video content to be published on www.gamespot.com • Wrote game reviews and text articles for publication