Cory Kukral

Kubota Dealership

Learning Experience :(

Represent and sold products and/or services to commercial landscape and AG customers. Developed and managed long term customer relationships and maximized gross margin contribution through sales of new equipment. Monitored competitive activity and customer’s business activities with timely communication to management. Engaged with the Marketing Department in development of strategic marketing and advertising plans. Provided robust customer service by displaying a positive attitude to ensure the highest customer satisfaction possible. Possessed excellent organizational skills and effective follow-up; excellent communication skills; ability to adapt communications style to the person and/or situation. Become comfortable with financing options in order to assist customers; constantly strived to improve knowledge of features of all equipment sold by dealership; stay up-to-date with industry trends; work with management to create an annual forecast of anticipated sales and growth revenues.

Analyze business performance against budget and goals •Develop and implements successful business plans and strategies •Identify new market opportunities and develop plans for effective implementation •Direct outside and inside sales coverage •Understand and highlight all competitive threats to the business •Completes monthly, quarterly or annual business forecasts and reports •Creates comprehensive training programs for all personnel •Oversees sales, inventory, shipping, human resources and other departments of the business

Supervise the sales activity, performance and follow up on new or used sales achievements while taking part in major transactions. Responsible for supervising the sales team to achieve operational targets by providing business plans, and monitoring the performance of the sales team to ensure the specific portfolios of business performances are met. I also work in coaching the members of the sales team to deliver a standard of customer care consistently, while taking actions to make room for future growth. I implement marketing campaigns and product launch strategies; ensure that all business process standards are observed; oversee the activities of the sales team to ensure their activities abide by the company’s policies and procedures; and execute priorities by ensuring an open line of communication between the sales team and back office team. I also maintain the highest possible customer care to the biggest accounts in my branch.

Sold new and used agricultural and turf equipment to new and existing customers. Consistently exhibits Company’s core values of Commitment, Passion, Progressiveness, Integrity, and Value Delivery. Responsibilities: •Represents the company for the sale of machinery to area defined customer base •Proactively grows customer base in assigned territory and follows up on potential leads •Maintains current product knowledge on features and benefits of all equipment potentially saleable by the dealership •Monitors competitive activity/products and timely communicates it accordingly •Maintains all customer information in assigned territory •Knows and follows a defined sales process •Achieves sales goals as determined by the company •Maintains assigned company vehicles and equipment •Conducts product field demonstrations •Monitors trends in customer’s business activities and timely communicates to sales manager •Maintains current knowledge of financing/warranty/service options to assist customers with securing the purchase of new and used goods •Attends applicable sales training events/seminars •Maintains current knowledge of used equipment values and ability to evaluate properly for trading purposes •Assists other sales/service/parts staff in identifying potential customers and completing sales •Interacts in a positive and respectful manner with customers and fellow employees •Performs other duties as assigned

Number one priority: built and lead a terrific team while increasing sales and profits in my market. Combined selling, relationship retailing and store operations into winning road map. Wore many hats: supervisor, inventory controller, display and merchandising pro, and driver of increased performance and profits. Did not sit behind a desk; this was a hands-on, sales floor career with a lot of customer interaction that enabled me to make an impact on all aspects of my location. Traveled many locations in Michigan, Ohio & Indiana cover for other managers and opening new stores.

The Agribusiness Management major is designed to meet the needs of students interested in careers with agricultural input supply, agricultural production, agricultural finance, commodity assembly and processing, and agricultural marketing organizations. The program, which focuses on the managerial functions performed by organizations throughout the agribusiness sector, provides a system wide perspective of managerial problems confronting such organizations. Faculty members associated with the program maintain close relationships with agribusiness companies.