Connie (Wang) Steele

- Lead brand, marketing, and go-to-market strategy for an emerging community-driven marketing optimization and amplification platform. - Our purpose: uncover the “why” behind the what through community conversations — enabling brands to make smarter, more effective decisions. Recognition: Winner, “Best AI for Marketing & Insights” — ACG M&A Tech Conference, Silicon Valley.

Research - State of Work and Career Success Studies - Lead research team to assess and measure what it takes to be successful in this new world of work and life. Published series of briefs that provide insights and perspectives on what workers – as individuals- want and need personally and professionally so they can reach their full potential. - Research insights featured in publications, podcasts and career platforms such as Forbes, Association Now, The Pozcast and Ivy Exec. https://www.conniewsteele.com/research Executive Advisory, Strategic Consulting and Coaching - Provide strategy consulting to leaders on workforce engagement, retention, and talent development to drive greater business productivity. - Deliver career strategy, development, and personal brand planning for leaders looking to align work and life goals with fundamental strengths, interests, and experiences.

"Building the Business of You: A System to Align Passion and Growth Potential Through Your Own Career Mashup" - Amazon top 10 selling book about the future of work, its implication to careers on a human-level and how professionals can develop the career of the future as a result. Featured at the Milken Institute Global Conferences and Barnes and Noble Fifth Avenue storefront window since April of 2021.

Executive Leadership - Interim Co-CMO of Meridian Knowledge Solutions, a top-rated learning management solutions company. Developed company brand strategy, messaging framework and content strategy to drive greater awareness, consideration and sales. - VP of Marketing for 3Pillar Global, a leading software product development firm. Built and mentored team responsible for end-to-end marketing efforts including brand development, media and analyst relations, content marketing, sales enablement, and digital marketing. Employed an agile approach to marketing that drove consideration and overall sales leading to an influential thought leadership position in the industry. - CMO of InRoad Toys, an award-winning toy company. Led and grew team responsible for online and offline activities across all B2C channels. Campaigns led to over 500% increase in online engagement, record breaking online sales, and significantly increased PR exposure across a broader set of media outlets. Marketing and Strategy - Led strategic development, production and served as host for a Silicon Valley based VC firm’s podcast (Wildcat Venture Partners). Drove awareness and consideration of the firm’s investment philosophy and approach leading to greater consideration of fund investors. - Developed revised corporate brand positioning and corresponding product and services messaging for Alarm.com, the leading cloud-based security and smart home technology platform company. - Devised brand positioning and communications platform to reposition Sage Payments based on its new strategic vision (now Paya). Managed product marketing efforts to bring new positioning to life. - Created and implemented comprehensive communications campaign to support the launch of Navy Federal Credit Union’s new online banking experience. Activity resulted in successful and timely conversation of the old system to the new system.

Established an award-nominated business and career advice podcast. Delivers insights and actionable advice from best-selling authors, renowned psychologists, entrepreneurs, and creators. Podcast has been downloaded in over 200 countries.

Develop future of work insights and advice for Shared Services and Outsourcing Network's established community.

Founding Committee Member with a mission to elevate and celebrate voices of the Asian American Pacific Islander Community.

Traction and Trapped Value is the podcast where we share perspectives, stories and insights on how to truly unlock the trapped value that exists in today’s intelligence age. It’s about understanding the business of venture capital and learning what it really takes to maximize investment traction and become tomorrow’s market disruptors and industry leaders. https://wildcat.vc/news

Develop work and career advice content for Arianna Huffington’s productivity platform Thrive Global.

Member of the executive leadership team and hired to transform and rebuild marketing function. Oversaw department that included lead generation, brand, media relations, creative development, and marketing communications teams. • Conceived end-to-end corporate rebranding strategy. Overhauled website and marketing materials to support new positioning, messaging, and creative based on the new brand direction. • Directed and implemented corporate lead-gen strategy and sales enablement initiatives. Efforts resulted in improved target audience contact rate, increased opportunity pipeline and sales growth. • Established analyst and media relations strategy along with customer engagement events that fostered a tighter relationship with the analyst community and customers.

Responsible for go-to-market strategy and consumer research to drive greater consideration of Network Solutions products and services to the small business target market. • Led newly developed go-to-market strategy team. Defined target audience, positioning, messaging, marketing, and operations recommendations for all new product launch offerings based on consumer, competitive, and market analysis and insights. • Directed all corporate primary and secondary research (e.g. survey development, concept and product evaluation, customer satisfaction tracking, brand tracking, and competitive analysis). Initiatives shaped new product development and launch efforts, product experience optimization initiatives, and marketing campaign strategies.

Led corporate rebrand and product marketing initiatives. • Responsible for end-to-end corporate rebranding effort including brand strategy development, web presence implementation and cross-channel marketing launch strategy. Initiative resulted in a complete repositioning of the company’s perception in the marketplace, achieved multiple website design rewards and resulted in the acquisition by Web.com. • Supervised product marketing team that directed marketing communications, promotions, customer experience, and merchandising of new and existing products.

• Honors: Graduated with Distinction, Dean's list