Connie Liu

· Set up the China WOFE from greenfield: company establishment, organization build-up and China capital/finance model; led finance, HR, legal & compliance, Quality, Administration and IT functions end-to-end · Built the full policy and control framework from scratch: accounting, FRA, legal and compliance policies, internal control processes and tools; initiated the China DRE (Domestic Responsible Entity) framework with Head Office support · Member of China leadership team: contributed to business strategy development and execution, actively driving new product launches and CSO model development · Lead tax cost and working capital optimization initiatives, reducing tax burden and capital tied-up · Built and led a lean 8-person cross-functional team covering all six functions, delivering full-scope support and high performance that typically requires much larger teams; fostered a culture of growth and trust

· Developed and implemented the China finance strategy and group integration plan · Supported the newly set-up China business as a partner in organizational evaluation and business development · Led funding arrangements for the China WFOE and FOIC, and executed the financial workstreams of China M&A and COE projects · Set up and ran finance processes and systems, and established the China procurement control framework · Drove the local budgeting and rolling forecast cycle

· Fully responsible for finance, accounting, compliance and taxation in China; core business partner in executing the SAS growth strategy in China · Ran proactive risk management: flagged business upside/downside signals early and quantified their impact to inform strategy adjustments · Developed and monitored finance strategies supporting the ChemChina integration and related business development feasibility · Completed province-level profitability analysis across China; designed focused growth strategies for the five key provinces and built an input-output efficiency framework that steered resources to the highest-return markets · Optimized internal processes and data integrity; managed capital expenditure, working capital and cash flow; delivered China funding solutions and reduced the administrative burden on customer-facing functions · Partnered on China pricing policy and product portfolio strategy: led key product gross margin analysis, informed product line and operational tactics, and built financial models for new product launches · Monitored tax planning across Adama and ChemChina entities · Recruited, coached and retained talents, aligning counterparts to shared team objectives and results

· Led logistics, legal, compliance and finance for two legal entities, including a manufacturing plant · Fully in charge of M&A integration projects and post-merger process optimization · Managed distributor authorization and end-to-end distribution contract review · Owned annual and long-term budgeting and monitored execution; supported the GM on sales performance reviews and product profitability management

· Drove and led the 2016 SAP go-live for Lundbeck China · Built and led a 13-person extended finance organization covering Accounting, FP&A, Legal & Compliance and Procurement, supporting five reporting entities in Greater China (R&D center, re-packing plant and Lundbeck HK) and a China business exceeding RMB 1 billion in annual revenue, with accounting, planning, decision support, tax and legal assistance to secure operations and mitigate risks · Built the internal control engine and legal, compliance and procurement frameworks from the ground up: achieved Lundbeck global green audits in 2008, 2012 and 2014, and no-issue compliance audits in 2014 · Strategic business partner to the MD and commercial team: drove China business growth, identified opportunities and strengthened profitable positions · Provided trustworthy and insightful analysis to decision makers, supporting strategic objectives such as new product launches, co-promotion and business case models · Led profitability and ROI analysis on spending and investments, systematically identifying and driving down non-value-adding costs to free resources for growth · Managed capital and funding to safeguard operations and support business growth · Liaised with HQ and external auditors on annual and special audits, and with HQ and external legal advisors on legal & compliance issues · Recruited and developed talents; built and retained a high-performing finance team

· Lead and manage two WOFE’s Accounting teams’ routine work, US GAAP consolidation reporting, financial analysis, budgeting and plan. · Serve as Internal control engine and participate in BJ global SOX implementation. · Act as Business partner of researching PRC onshore / offshore Oilfield Service market, involve in biding, pricing, and billing control, as well as contract signing. · In charge of full set of local tax such as VAT, IT, IIT, BT and WHT. · Coordinator of SGO Regional Office / Houston Headquarter and China entities pertaining to finance issues. · Develop people, train and foster potential staff to add value to efficient and effective finance team. · Report to Country Controller.

· Help CFO to set up and implement internal control system to protect company assets,   control and maintain whole set of accounting book and department daily work. · Help CFO to prepare business plans, including new product launch into China market and existing brand building, etc. · Responsible for quarterly and yearly rolling forecast / budgeting and LE (Latest Estimation), work with marketing and sales directors to finalize the selling and A&P expenses to make sure the right resources go for right channel. · Take charge of all internal and external reporting, including global ICE and FRS reporting, PRC statutory financial statements, make reconciliation for the difference between PRC GAAP and IAS GAAP. · Provide monthly / annually based management analytical report, including sales, selling and A&P expenses cause of change review, variance tendency analysis report and AR Aging report. · Act as the Credit Controller, including compile credit control policy, establish credit limit as well as credit term on first tier distributor bases, review AR collection and evaluate turnover ratio. · Work with IT to finalize the ERP system’s local implementation and follow up with the existing system maintenance for the new information required by management level. · Take charge of planning of various tax issues, assist CFO to control all external affairs including those related to bank, Industrial and Commercial Administration Bureau, Tax Authority, Finance, Statistics, and external auditors, etc.

- Auditing · Participate in the audit work for 8848.net Incorporated to be listed in NASDAQ. ·  Conduct audit work for a variety of joint ventures in manufacturing and real estate industries such as Kimberly, Oasis, Qilu Antibiotics Pharma, LG, Dacheng, etc. · Take charge of the audit work for representative offices such as UPS. - Professional Consulting ·  Review internal control of a number of joint ventures, including such business cycles as Cash and Disbursement, Inventory, Fixed Assets, Sales, Expense, Payroll and Human Resource. · Perform due diligence review for joint ventures such as China Resources Brewery.