Connie Clearwater

In this role, I advanced from Marketing & Communications Consultant (2021–2024), ultimately assuming executive leadership of integrated marketing and communications. I direct business development initiatives throughout Western Canada, collaborate with VPs and C-suite executives to cultivate strategic partnerships and generate new business pipelines. I steer national branding and commercialization efforts, elevate corporate reputation and market presence. I produce and execute large-scale corporate and hospitality events, engage clients and partners for major projects and fostering stakeholder relationships. I also hold accountability for social media strategy, lead and build a high-performing, multidisciplinary media team and collaborate with partners to develop creative storytelling, documentary content, and digital campaigns. ***Value Added*** ✔Established marketing operations from the ground up, growing the audience by 500x and further positioned the company as a global industry leader and trusted partner of local, provincial, and federal government agencies, general contractors, industrial sector, and privately held organizations. ✔Championed multi-year project pipelines and business expansion, contributing to sales growth. ✔Produced, directed, and participated in project videos and media content for national broadcast and streaming platforms (Global, CTV, Amazon Prime, Sportsnet, Bloomberg). ✔Elevated the PDI brand through sponsorships, charitable organizations, and high-profile events (Make-A-Wish, Trees of Joy, Blue Jays, Calgary Stampede, Budweiser Stage). ✔Hosted industry podcasts, positioned the company as a thought leader and expanded global brand recognition.

Branding, Social Media and Marketing Activities

I established and launched Clearwater Studios, delivering high-level end-to-end global brand strategy, integrated marketing communications, digital innovation, creative direction, and design excellence. I spearheaded high-impact brand positioning, visual identity systems, and multi-channel marketing campaigns for organizations spanning industrial, automotive, government, private equity (PE), and nonprofit in Canada, US, and Europe. I forged strategic partnerships with executive leadership to drive business transformation, optimize brand messaging, and accelerate market expansion. ***Value Added*** ✔Brand Strategist, Stronach International, Graphic Designer for The Township of King & the Canadian Lung Association & YMCA Canada.

Directed brand governance and strategic marketing operations for 33 worldwide sites. I also led cross-functional creative teams and managed a $1M budget for 12,000 sq. ft. 2-storey interactive tradeshow exhibit at KShow Germany (2019), delivering record-breaking sales in 10 days.

During my tenure here, I developed a successful strategy for member growth and engagement as well as brand awareness. I strengthened relationships with industry partners and clients that helped to increase revenue for restauranteurs, hoteliers and suppliers. I also planned events for Board and Executive at Queens Park with Provincial members of parliament.

Designed award winning training materials for AMEX™ and other high profile clients. Managed large print budgets, travelled across Canada piloting various programs prior to release, marketing products and services to potential clients.