Coco G.

- Nov.2022-Jun 2024：Monetization Business Strategy(ads, local services, auto, real-estate, decoration, logistics, healthcare etc. mainly focused on local services) - Apr.2022-Nov.2022：Local Service Strategy, bp catering industry - Mar.2021-Apr.2022：Advertisement Strategy, bp nutritional foods&beverage and functional cosmetics industry

Focus on providing consulting service for clients in healthcare industry (85% Pharma & 15% Medical Device Co.), with in-depth project exposure in terms of Go-to-Market Strategy Design, Salesforce Effectiveness (SFE) Enhancement, Organizational Transformation, Pipeline & Launch Strategy, Business Operations, etc. Key project experience listed as below: • Helped an MNC Medical Device Co. to refine a Go-to-Market strategy and design an ROI based model for SFE recommendation (e.g., territory design, target setting) to realize transformation against the VoBP impact • Helped an MNC Pharma to understand current osteoporosis treatment landscape and patient distributions across subspecialties/surgery types to identify future opportunities for Product X's successful sales uptake and to inform strategic marketing activities • Helped an MNC Pharma to assess the viability via qual./quant. analysis of expanding Product X's coverage with a "Go-Combo" strategy to accelerate expansion while balancing productivity and efficiency against NRDL listing • Helped an MNC Pharma to discover PsO market unmet needs through physicians & patients interviews and determined the optimal resource deployment strategy with market potential projection and salesforce sizing • Helped an MNC Pharma to capture drivers/barriers within COPD current/future treatment preference and to evaluate Product X's potential role in order to strengthen its commercialization • Helped an MNC Pharma China SFE team to realize digital transformation by redesigning an integrated sales data platform to support the rapid growing and changing business • On-site supported an MNC Pharma in making commercial development strategy for promising under-pipeline products within 6 cutting-edge target assets. Mainly focused on products' potential forecasting, competition intensity (CI) study, portfolio management, regulation tracking, etc.

@ Project 1: Helped a Flooring Co. to complete strategic layout of channel sinking to enter lower tier cities (7 weeks) • Selected 50 core flooring manufacturers in low-level cities and completed telephone interviews independently for benchmarking • Established Pivot Tables independently to analyze client’s current 3000 stores in terms of product type, store type and distribution situation, and built P & L Economic Models for further profitability prediction • Assisted the team to build a Limited Partnership Platform for client by self-studying the Corporate Law, summarized the entry requirements and exit strategies in detail to achieve the strategic layout of channel sinking @ Project 2: Assisted a manufacturing enterprise to optimize its operational system (7 weeks) • Wrote 7 articles related to Enterprise Operation and Management and delivered directly to client • Designed a questionnaire independently, referring to previous interviews and the desk research results of core competitors

Staffed on the real estate group, interned for 370 hrs, participated in 5 projects of industrial zoning, construction & commercial retail industry with 2 core projects: @ Core Project 1: Helped the Beijing government to design a New International Talent Community (8 weeks) • Summarized the talents’ achievements of top 10 innovative cities and excavated their strengths in talent attraction independently • Completed international case study of London and Singapore, investigated the municipal government's supports for international talents respectively from 4 aspects, i.e. access standards, development opportunities, community supports and living supports @ Core Project 2: Defined the standard of World First Class Enterprise for a state-owned construction group and provided a strategic guidance for its transformation (6 weeks) • Summarized more than 60 annual reports, benchmarked Top 20 enterprises from six dimensions, i.e. value creation & global impact • Collated nearly 100,000 words of English materials, completed 50,000-word case studies of 3 international dredging companies. • Independently built a model and completed the EVA calculation of 4 central enterprises according to the Accounting Standard

@ Provided a long-term turn-around strategic service for a large state-owned logistics enterprise (12 weeks) • Summarized the information of logistics industry and detailed market segments, and conducted comparative analysis over 10 well-known domestic and multi-national players together with 3 other interns • Participated in 19 internal and external experts’ interviews and telephone conferences, accomplished 43 documents including weekly project report and meeting notes, conducted comprehensive researches on international market, express market and the third-party logistics market by analyzing annual reports and collecting secondary data, which greatly improved the team’s efficiency • Analyzed two logistics companies from six dimensions, i.e. cost, volume, timeliness, network layout, customer satisfaction and management structure through benchmarking, took charge of PPT drawing, which was delivered to the client in final presentations

Academic Achievement: Focus on wastewater treatment (x microbiology), with 3 English research papers, 2 Chinese papers published & 1 patent authorized

• Outstanding Undergraduate of Nankai University in 2017 (top 1%) • National Scholarship (top 1%) • Tang Xiao-Yan Environmental Science Innovation Scholarship (top 4 undergraduates in China) • Comprehensive First-Class Scholarship • Excellent Undergraduate Thesis of Nankai University in 2017 (top 2%) • Outstanding Student Leaders of Nankai University

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