Cem Mirkelam

• Managing a team of in-house designers and outsourced freelancers, ensuring high-quality design output and fostering creative collaboration. • Redesigned and implemented a brand design refresh strategy, achieving cross-channel consistency and improved scalability for high-impact marketing campaigns. • Collaborating with product, engineering, business development, and leadership teams to integrate design seamlessly across all functions. • Implementing AI tools and automation processes, shaping future strategies at the intersection of technology and design.

• Created and supervised the visualization and execution of integrated marketing campaigns, ensuring alignment with brand identity and business objectives. • Lead the development and maintenance of the brand’s visual identity, keeping it fresh and relevant in a competitive market. • Leveraging advanced design tools and technologies as Midjourney AI, Renderform, Figma Automations to optimize workflow efficiency and enhance creative capabilities within the design team. •Collaborated with cross-functional teams including marketing, product, engineering, and business development to create integrated and engaging user experiences. • Developed and oversaw the transition to Figma, enhancing workflow efficiency and enabling cloud-based collaboration across performance, CRM, and design teams.

• Coordinated Modanisa’s large-scale rebranding campaign across EMEA, Europe, Asia, and the Americas, ensuring consistent brand messaging in diverse markets. • Directed marketing campaigns across all platforms, upholding brand consistency on an international scale. • Led a team of art directors and designers, while managing collaborations with agencies and freelancers. • Oversaw product design initiatives, including the conceptualization and visualization of landing pages.

• Directed the conceptualization and execution of YouTube channel strategies, leading the creation of innovative content that resonated with the audience. • Developed and launched strategic, targeted content concepts that drove a 60% subscriber growth within one quarter through engaging video content. • Designed visual assets and branding for Ekşi Sözlük’s presence across various social media platforms, ensuring a cohesive and consistent brand image. • Collaborated with creative and production teams to optimize content delivery, enhancing audience engagement and expanding the channel’s reach.

• Partnered with major clients including Google, YouTube, Netflix, Unilever, and Coty, delivering innovative design solutions that enhanced their brand presence. • Collaborated with leading global agencies such as Publicis, Alametifarika, and McCann to create impactful campaigns for top-tier brands. • Designed VFX interfaces for Netflix’s series "As the Crow Flies" and "Hot Skull," elevating the visual storytelling and user experience. • Led a multidisciplinary team, managing projects from concept to completion and ensuring high-quality deliverables that meet client objectives.

• Developed and executed global campaigns for leading brands like Coca-Cola, Turkish Airlines, Nestlé, and Ülker.

• Developed and executed digital campaigns for top-tier clients including Nike, Ikea, Chevrolet, and Ülker. • Designed and developed innovative websites for prominent local brands, enhancing their online presence and driving user engagement.

• Designed marketing campaigns spanning both online and offline channels.

Awarded merit scholarship for 3 years for academic excellence.