Nils Cleworth

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Define and execute digital transformation group and brand strategy to be the main telco innovator in Luxembourg and overpass international standards Introduce & manage 2 Agile squads with a pool of agencies and consultants to develop digital products and workflows (Jira, Confluence) Digitalization of selfcare (billing, account management, consumption control, connection control, sales...) and back-office processes resulting in efficiency optimization and opex savings (-30% processing cost / 10K monthly payments / e-sales up to 20% channel share) Implemented the app as a one-stop-shop & the compagny key strategic asset for upselling, retention and selfcare (80% customer base penetration) Coordination & implementation with IT (APIs integration, SSO, hosting, security...), customer care (selfcare and loyalty program), finance (SAP automation, digital payments, credit check...) and legal (KYC, contract management, GDPR, AML...) departments. Key stakeholder for implementation of SAS360 omnichannel campaign automation platform and CRM migration to Zendesk Manage 700K€ capex/opex budget

Introduced digital department & managed brand & advertising at telecom operator Tango (Proximus Group) Manage a team of 3 and a pool of agencies and external partners to developp Tango brand image and take the digital shift Brand: Global brand platform revamp (positioning, brand values, identity, CI...) and manage cross department implementation. Lead customer experience focus (benchmark & surveys) to shift from a low price to a premium service operator Digital platform ownership: strategy and roadmap, build & manage omnichannel experience including websites (strapi, sylius, drupal), iOS/Android apps, online support (forum, chatbot, FAQs) & customer portal (Tango.lu, My Tango, My.Tango.lu...) Communication & Advertising campaigns management: Web/TV spots, print, OoH and digital (campaigns, SEO, content, social media), operational roadmaps, budgets & customer surveys (TNS Ilres) increasing brand engagement by +65% Data analysis & reporting implementation (GA4, Survey sparrow, New Relic, Dynatrace) Developed complex website full e-selling journeys and digital value-added services: website 150k+ visitors/month (+200% vs 2016) and 1st telco app in Luxembourg (70K users/m) Tango & Telindus merge: brand platform & culture definition, internal/external communication strategy & synergies building

Managed a team of 3 consultants & designers/copywriters to handle consulting for communication agency from analysis to creative recommendations, incorporating strategic and operational vision Built communication strategies for clients and prospects in collaboration with the agency's director, strategic planning officer, and account managers International cross-cutting interventions across all agency fields of expertise, including communication strategy, media, online visibility & influence strategy, benchmarks and audits Define websites redesign, SEO, e-reputation, bloggers & social media and online media parts of my daily tasks Among my clients: Bic, Citroën, Danone, Fiskars, France 24, Guerlain, Interparfums, Levi's, LG, L'Oréal, Nike, Nokia, Nuxe, Pelforth, Philips, Quick, Reebok, Renault, Roxy, Salomon, Sony, The Body Shop...

Building communication strategies for our clients and prospects along with Vanksen agency director, Strategic planning officer and the account managers. Managing international cross-cutting interventions on all agency's fields of expertise: - Communication strategy - Media strategy - Visibility strategy - Benchmark & Audit Websites redesign, SEO, E-reputation, Bloggers, Social networks, Media... are some of the domain I daily work on. Among the clients I worked with: Salomon, Levi's, The Body Shop, Guerlain, Quick, Burn energy drink, Philips, LG, Renault, Roxy, Nuxe, Reebok, Bic, Danone, France 24, Nike...

Manage new business for BuzzParadise. In charge of key accounts and strategic partnerships for international development. I directly manage a team a 3 consultants. We develop social media penetration strategies (mainly within blogs) and work both with communication agencies and multinational companies to build global approaches. Some of our clients: Interparfums, Nike, Nokia, LG, Danone, Creative, Sony, Thierry Mugler, Jean-Paul Gaultier, Chanel, Passionata, Citroën, Absolut, Fiskars,...

Project manager assistant coordinating the launch of digital campaigns: - Websites creation (design, development, optimization) - Blogger campaigns management - Media activation - Social network operations... Writing articles on culture-buzz.com (one of the largest marketing blog) dealing with alternative marketing initiatives: viral, buzz, ambush, guerilla, blogs...

Working as a link between the marketing board and the commercial team, I provided sale tools and market analysis. As a member of the marketing direction, I worked on the product launch strategies and I also was in touch with the european board which provided us the international guidelines for me to translate and adapt to French particularities. I reported directly to the french marketing manager.

As the assistant of the trade marketing manager, I was involved in the point of sale strategy and worked actively on merchandising programms. For instance, I took part to the remodelling of the touristic shelves in a wellknown bookstore chain. I also made analysis of the different points of sale's organisation.

Bachelor, International Trade & Marketing - Specialised in asian markets (semester in Shanghai, China), September 2001 – July 2006 Courses : - International marketing - International negociation and trade - Trade, administrative and consumer law - Asian market study - Operational logistics management - Communication - Accounting - English, German and Chinese - Human resources management - Computer knowledge : office (excel, powerpoint, word & access notions), acrobat distiller, often use of the internet. Extra activities : Intensive practice of Bodyboard & Surfboard. Often play squash and football Passionated in cinema and cultural events (paintings, primitive arts, music...) Great interest for fashion and new technologies Music addict: Indy Pop, house music, Soul/funk & hip hop music