cleigh pascoe

creative principal

About

cleighpascoe.com EMPHASIS Full Life Cycle Project Management Strong Emphasis on Catalog Layout, Production, Photo Art Direction Cutting-Edge Graphic Design Package Design Product Development Targeted Email Campaigns Newsletters / Brochures / Flyers Press Releases and Media Kits Mechanical Art / Print Production Web Design (Front End) Cost Control / Budget Management Staff, Vendor and Media Relations With strategic vision, business acumen and artistic talent, I deliver high-impact art direction as well as marketing, photographic, print, and web design. I have a solid success directing and implementing a broad range of revenue generating design projects and product development from conception to launch. I can readily translate real-world business requirements into effective advertising and marketing campaigns supported by photographic art direction, innovative layout and design. I am adaptable to new technology and processes while ensuring compliance with corporate standards.

Country

united states

City

fort worth

Industry

food production

Skill

layout, brochures, photography, art direction, email marketing, corporate identity, art, illustrator, graphic design, logo design, catalogs, typography, newsletters, web design, creative direction, packaging, advertising, brand development, adobe creative suite, indesign, posters, flyers, graphics, visual communication, illustration, mac, concept development, vector illustration, branding and identity, adobe acrobat, creative strategy, print, direct mail, corporate branding, social media marketing

Experience

freelance art director

pascoe design

2011-2 - 2011-8 · 7 mos

Using ten years art direction experience to fulfill creative projects, art direction, and production for companies large and small.

creative director

american standard safety tubs

2009-6 - 2011-2 · 1 yr 9 mos

Brand Management, photo art direction, catalog, brochure, web

art director

tribune media services

2010-1 - 2011-1 · 1 yr 1 mo

art director

murray brown creative group

2001-1 - 2001-10 · 10 mos

resposible for concepting and execution of print and web projects for a variety of clients

creative principal

borden dairy company

2019-11 - Present · 6 yrs 11 mos

creative director

wilson group strategic solutions

2017-8 - 2019-10 · 2 yrs 3 mos

* Lead creative responsible for developing creative strategies, brand management, * and overseeing the creative process of strategic print, web, and multi-media marketing programs, interoffice communications, and corporate collateral. Present current advertising trends, brand management best practices, techniques and technologies to a core team of 8 client partners. * Significant clients: * All American Hearing Network * 250 national retail locations * JPS Hospital * Academic Affairs, Oral and Maxillo Facial Surgery * National Bank of Texas * 4 North Texas locations

senior art director and brand packaging

pier 1 imports

2016-7 - 2017-8 · 1 yr 2 mos

Lead creative role within Brand Packaging (Marketing Department). Establish, design and implement national packaging strategy to support brand architecture. Develop illustrations, icons, logos etc. to support brand direction and seasonal needs. Oversee product photography to be utilized on packaging. Participate in trend presentations and identify industry best practices - translate this information to elevate and evolve the brand. Actively mentor team of 6 designers and production artists.

senior graphic designer

higginbotham

2012-9 - 2014-3 · 1 yr 7 mos

senior graphic designer - strategic marketing

mouser electronics

2012-5 - 2012-9 · 5 mos

senior designer

quorum international

2006-3 - 2009-2 · 3 yrs

responsible for concepting and execution of print and web projects for for lighting and home decor companies under the Quorum umbrella : CRISTAL, Oxygen, Cyan Design, Quorum International. Intensive catalog work including photo art direction for retail/wholeseale home decor, lighting and fans

art director

propac agency

2014-3 - 2016-7 · 2 yrs 5 mos

* Leadership role in the creative studio involving mentorship, and guidance over a team * of 8-10 designers and production specialists. Responsible for conceptualization and * execution of strategic print and digital marketing campaigns, POS displays, in-store signage and packaging involving Shopper Marketing directly related to PepsiCo, Frito-Lay and their subsidiaries.

art director

the fowler group

2001-11 - 2006-2 · 4 yrs 4 mos

resposible for concepting and execution of print and web projects for a variety of clients. Intensive catalog work including photo art direction for retail/wholeseale home decor, lighting and fans