Claudia Nguyen

• Setting up the foundation for the Marketing Team and assets for both An's Restaurant and An's Spa. • Developing and executing marketing strategies and campaigns. • Managing social media and digital marketing efforts. • Coordinating promotional events and collaborations. • Overseeing the creation of marketing materials, including menus, advertisements, and POSM. • Managing the brand’s online presence and reputation. • Strengthen relationships with media, influencers, and partners. • Analyzing marketing performance. • Handling guest's feedback and improving engagement. • Collaborating with cross-functional teams to ensure brand consistency.

Currently overseeing the marketing efforts for An's Saigon (restaurant) and An's Spa, two key projects under Phong Nhan Group. Responsible for building the marketing foundation, developing strategies, managing digital presence, and driving brand growth through creative campaigns, partnerships, and guest engagement initiatives.

• Researched and conceptualized seasonal menus and special promotions. • Organized events, including holiday, collaboration, and private catering events. • Managed social media content and visuals. • Coordinated photo shoots and retouching, or sourced quotes for outsourcing. • Developed video-shooting ideas, supervised the process, and oversaw all POSM production. • Prepared guest lists, invitations, gift sets, and promotional materials. • Built and strengthened relationships with media representatives and influencers. Remarkable events of participation: • 4-hands dinner with gēn 根 from Malaysia • “Once in a blue moon” collaboration dinner with The Monkey Gallery dining (Ho Chi Minh City) • “Leap Year” private dinner with La Chaîne des Rô- tisseurs - Bailliage National du Viêt-Nam