Claude J. CHAIZE

Leading worldwide corporate architecture and design, creative developments and planning, permanent and temporary projects, boutiques, pop-ups, all channels, merchandising, design resources and organisation

Store concept development & adaptation, surface -100 sqm to +400 sqm, 3 axis projects - cosmetics, fragrances, treatment - including operational local market needs & construction assessment. Project type: store, spa, corner, perfumery. Production of design set on Autocad, design details & specifications.

Consulting mission: audit & analysis of the current model, repositioning of the retail ecosystem, physical and digital customer experience, omnichannel approach. Workshop leading – Audience: senior leaders, sales, marketing, local market (China).

Develop, test and bring to life specific creative, sustainable and innovative physical and digital retail concepts for Unilever portfolio around the world for various categories and brands: Ice cream - Magnum, GROM, Ben&Jerry's, Wall's, Cornetto, Carte d'Or | Foods & Beverage - Maille, Hellmanns, Lipton, Knorr, T2 | Beauty - Vedayush, St Yves, Love Beauty & Planet. Global omnichannels, all markets Provide Direct To Consumer offline and online brand experience. Support business retail strategy & design development for the brands, Procurement & Trainings Ensure full scope project roll-out: real estate, retail concept, executional phases Member of GRO Lead Team board, project side pack & CAPEX approval +2.0M€

Consulting missions in Retail Design, Merchandising Strategy, Execution, Planning & Operations, Procurement in Beauty & Luxury industries

Regional Asia Pacific Design Center - Singapore CLINIQUE APAC Domestic Markets, various distribution channels Formats: Free Standing Store, Depart. Store, Specialty Multi Channel (Sephora, Olive&Young, LOHBs, Mecca...), CAPEX approval STORE DESIGN - Development, guidelines, roll-out, execution, supervision of Free Standing Stores, department store corners, perfumery chains, new channels (more than 400 projects per year). VISUAL MERCHANDISING - Roll-out, execution, supervision of seasonal launch campaigns - global and regional, development of POS corporate and temporary tools, podium, shelving, planogram and merchandising strategy. MARKETS: China Mainland, South Korea, Japan, Malaysia, Singapore, Taiwan, Australia, New Zealand, Indonesia, Hong Kong, Macau / Emerging: Philippines, Viet-nam, Myanmar, Thailand, Laos, Cambodia. Partnership with Global Design team in NYC and Regional HO in Hong-Kong, workflow and organizational processes, regional strategic approach, operational marketing, development of regional retail concepts, innovation. New in store concept roll-out and fit for use. Bryn Mawr College 2016 Program I June 2016 Dedicated to Global Executives challenged to grow professionally and personally by instructors and presenters from top educational institutions / University campus in Pennsylvania

GLOBAL scope / Multi brands BRANDS: Hugo BOSS House, Lacoste, Dolce&Gabbana, Gucci, Escada, Rochas, Alexander Mc Queen, interaction with SKII. Additional brands between 2008 to 2010: Dunhill, Mont-Blanc Domestic Markets and Travel Retail. Development of luxury brands architecture, concepts & design for fragrances, beauty & grooming, merchandising strategy, worldwide deployment (Europe, Asia, MEA, Latin America, US), innovation. Cooperation with Fashion Houses for licensed brands. Lead & develop Global Training Programs for suppliers , agencies and teams, Design capabilities and organization, corporate role in Design function, Role of Flagship Architect from 2013 to 2015. P&G Awards and Recognition for greatest business contribution in 2009, 2010, 2011, 2013, 2014 2013 - Awarded for the most valued & highest performing leader with outstanding business contributions

GLOBAL scope | Multi brands BRANDS: JP Gaultier, I Miyake & N Rodriguez Parfums / International Merchandising Direction Design & concept development, organisation set-up and lead of the Global Architecture department. Permanent store design and VM / POS materials (displays, tester holders, shelving...). Design & Delivery phases, worldwide roll-out.

Development & roll-out of retail architecture from the initial concept to the installation in markets, 'go to market' strategy, marketing & merchandising approach Clients: Carre Blanc, Heineken, Eliance, Issey Miyake...

Responsible of architectural projects, design adaptation, planning and operations. Monitoring of the executional phase. Clients: La Redoute, Sephora, Yves Rocher, Resonnances, La Fnac... Commercial surfaces: from 200 up to +1500 sqm