Clari Cantillo

Responsible for business development and account management within the programmatic advertising ecosystem, with a focus on digital video solutions, CTV, and Mobile In-App. Leading growth for RavAds Generation of new business opportunities and acquisition of new clients. Building and strengthening commercial relationships. Sales of advertising inventory focused on CTV (Connected TV) and Mobile In-App. Negotiation and closing of commercial agreements with clients.

Negotiating with clients and suppliers to secure profitable agreements, optimizing costs, and improving business profitability. Conducting market analysis and tracking trends to identify new sales opportunities and adapt to consumer demands. Achieving monthly and annual sales targets, contributing to the company's economic growth and market sustainability. Coordinating and collaborating with internal teams (such as marketing, operations, and logistics) to ensure the efficient execution of commercial strategies and delivery of products or services. Monitoring and reporting sales performance indicators, making adjustments and optimizations to ensure the achievement of established objectives.

Planning, production, and execution of events for key accounts such as USAID, ACDI/VOCA (Resilient Youth and Ethnic Gathering programs), Banco de Bogotá, Corferias, Fundación Empresarios por la Educación, and Grupo Nutresa. Preparation and management of budgets to ensure operational efficiency and cost optimization. Comprehensive event organization, ensuring the fulfillment of strategic objectives and customer experience. Development and management of public relations to strengthen brand positioning and event impact. Negotiation and coordination with suppliers, optimizing costs and ensuring high-quality standards in execution. Media relations to enhance event visibility and outreach.

Marketing of products and services across various brand formats, driving sales growth and customer loyalty. Production and execution of social and corporate events, ensuring memorable experiences aligned with the brand identity. Achievement and surpassing of commercial and operational goals, ensuring the sustained growth of the business. Design and implementation of innovative strategies for the creation and positioning of new event formats, adapted to market trends.

Create and manage sales strategies tailored to advertising services, adapted to market and client needs. Maintain and strengthen relationships with current and potential clients, ensuring smooth and effective communication to achieve customer loyalty and satisfaction. Negotiate agreements and contracts with clients for advertising campaigns, ensuring terms are profitable for both the client and the company. Research and analyze advertising market trends to identify sales opportunities and adapt sales strategies based on sector changes. Oversee the execution of advertising campaigns, ensuring the fulfillment of deadlines, budgets, and established performance objectives. Represent the company at advertising industry events and trade shows to promote services and attract new clients