Claire Folkestad

Paid Media Strategist @ Blu Dot

About

I am a Paid Media Strategist at Blu Dot, where I joined the team in October 2024. I work across a variety of paid digital channels. I graduated from the College of Saint Benedict in May of 2022.

Country

United States

City

Greater Minneapolis-St. Paul Area

Industry

Marketing & Advertising

Skill

Archival Research, Archival Management, Digital Archiving, Image Archiving, Media Placement, Organization Skills, Filing, Problem Solving, Research, Analytical Skills, Self-motivated

Experience

Paid Media Strategist

Blu Dot

2024-10 - Present · 2 yrs

Minneapolis, Minnesota, United States

Manage monthly budgets of +$50k across several paid platforms including Meta, Reddit, Pinterest, LinkedIn, Roku, Paramount and Affiliate Marketing Partner with creative and content teams to produce engaging, high-performing creative. Presented weekly/monthly reports about campaign and creative performance with insights to broader teams, driving budget reallocations. Experience in organic social and influencer marketing.

Media Planner

Carmichael Lynch

2024-1 - 2024-10 · 10 mos

Minneapolis, Minnesota, United States

• Proficient in utilizing programmatic advertising platforms such as the TradeDesk and DV360 • Assisted in the development of comprehensive media plans across various channels, incorporating programmatic strategies to meet client objectives. • Monitored and adjusted bidding strategies, targeting parameters, and budget allocations to improve ROI. • Effectively communicated with clients, vendors, and internal teams to gather requirements, share insights, and address any issues. • Generated regular reports on programmatic campaign performance, providing insights and recommendations for optimization. * Clients: Subaru, USGA, Saputo, Hi-Chew, Xcel Energy, Garden of Life

Assistant Media Planner

Carmichael Lynch

2022-9 - 2024-1 · 1 yr 5 mos

Minneapolis, Minnesota, United States

Media Intern

Carmichael Lynch

2022-6 - 2022-8 · 3 mos

Minneapolis, Minnesota, United States

Archives Assistant

College of Saint Benedict and Saint John’s University

2019-1 - 2022-5 · 3 yrs 5 mos

• Digitizing, filing, scanning, and organizing of files - digitized over 1,000 files • Updating archival website • Attended archival conference • Indian Industrial School Metadata Project (digitized and organized hundreds of files, images, etc)

Research and Marketing Intern

Coutours

2021-11 - 2021-12 · 2 mos

London, England, United Kingdom

• Updated website and pamphlets to keep content current • Wrote copy for social media posts, blogs, and tour descriptions • Took photos and videos for tours and social media posts • Worked on a promotional video with East India Company

Summer Intern

Randstad

2021-5 - 2021-8 · 4 mos

Mendota Heights, Minnesota, United States

• Worked in a team to process confidential information • Trained to process stock forms • Worked on a variety of transactions and processed over 100 work items a day

Summer Intern

Peak Development

2020-5 - 2020-8 · 4 mos

Minneapolis, Minnesota, United States

Assisted in the creation of marketing materials and client profiles. • Created blog posts, and 25 promotional videos • Created client informational booklets • Used Canva and Promo • Market Research Project in the San Diego business brokerage market