Cindy Kwok

Senior Regional Manager (APAC), Revenue in Ratings @ EcoVadis

About

I don't just grow networks; I orchestrate market shifts. In the rapidly evolving ESG landscape of APJ, I specialize in maximizing ARR by leveraging the "Network Effect." My focus is on converting high-intent demand into sustainable revenue streams through strategic pipeline management and conversion optimization. My Approach: Efficiency First: In an environment with zero outbound budget, I focus on the high-leverage levers: SNCR (Conversion Rate) and ACV (Contract Value) optimization. Scalable Growth: I move the needle on ATC (Add-To-Campaign) volume by building lean, autonomous teams that prioritize high-value impact over "brute force" activity. Strategic Mentorship: I believe in "Growth without Burnout." I build stable, high-performing teams by fostering internal mobility and templated automation. Core Focus: APJ Market Strategy, Sustainability Rating Adoption, Sales Enablement, and driving long-term ARR growth in complex, invitation-bound pipelines.

Country

City

Hong Kong SAR

Industry

Management Consulting

Skill

Revenue & Profit Growth, 策略規劃, 問題解決, 人才管理, 客戶經驗, Business Process Re-engineering, Business Acumen, Stakeholder Management, Software as a Service (SaaS), English, Cantonese, Account Management, Project Management, Cross Cultural Management, Customer Service, Call Center, Complaint Management, Management, Problem Solving, Customer Relationship Management (CRM)

Experience

Senior Regional Manager (APAC), Revenue in Ratings

EcoVadis

2022-1 - Present · 4 yrs 9 mos

Hong Kong

Growth Manager, APJ Network Growth Strategic Oversight: Direct responsibility for driving new rated revenue (ARR) across the APJ region by optimizing a high-volume, invitation-based pipeline. KPI Ownership: Consistently driving improvements in SNCR (Survey New Conversion Rate) and ACV through data-driven upsell strategies and subscription-tier optimization. Market Orchestration: Managing the delicate balance between global Western agility and local business cultures (APJ) to ensure high survey submission rates (SVS). Team Evolution: Spearheading internal mobility and team restructuring to maintain a high-growth trajectory while protecting operational capacity. Currently architecting the transition strategy for the upcoming Freemium model integration.

Regional Engagement Manager, APAC

EcoVadis

2021-1 - 2021-12 · 1 yr

香港特別行政區

- Oversaw the customer onboarding services in APJ

APAC Customer Engagement PIC

EcoVadis

2017-8 - 2020-12 · 3 yrs 5 mos

Hong Kong

- Managed a multicultural business development team across different offices to engage potentials in APAC and hit revenue targets - Worked with internal & external stakeholders on projects to streamline processes and to improve the customer experience

Customer Services Manager

China Resources Group

2013 - 2017 · 4 yrs

香港

Public Company; CR group - Fortune 100; 420k+ employees; Conglomerate - Property Management Industry - Managed a Customer Services Centre to deliver 5-star b2b customer care services thru concierge, call centre, chat app, social media platforms and meetings. - Presented expertise in complaint management, service advancement, process improvement, talent building, team management and change management.

Betting Control Centre Supervisor

The Hong Kong Jockey Club

2010 - 2013 · 3 yrs

Hong Kong

Public Company; 20k+ employees; Entertainment / Gaming / Charity Industry - Professional in Control Centre and experienced in operational management and problem solving. - Committed in exploring new business opportunities. Accountable for developing and executing business re-engineering plan.