Cimmi Cumes
Founder
About
Founder & Creative Director, CimmiKids | Toy DesignerFormer Mattel & Hasbro designer with a focus on fashion dolls, character design, and storytelling through play.Currently building Seaglimmers — an original brand blending illustration, soft goods, and imaginative world-building.Advocate for creativity, tactile play, and the emotional power of toys. . Ambassador of Play for the Genius of Play Brand experience: Baby Alive/Equestira Girls/Polly Pocket/Cabbage Patch Kids/Hannah Montana/My Mini Mixie Qs/Pooparoos/Disney Princess/Frozen/Monster High/BarbieWIT member. Design Leadership training from Ideo U.Passionated about design leadership
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United States
Design
Microsoft PowerPoint, Design, Retail, Toys, Product Design, Model Making, Sewing, Adobe Creative Suite, Concept Development, Graphic Design, Drawing, Mac, Art, Product Development, Painting, Rendering, Fashion, Creative Direction, Packaging, Concept Design
Experience

Founder
Cimmikids LLC
Carpinteria, CA
Cimmikids LLC is a family-founded, mom-led toy company dedicated to transforming everyday play into magical, meaningful experiences. Founded in 2026 by toy industry veteran Cimmi Cumes and co-founded with her husband Paul, an artist with a background in environmental science, the company creates thoughtfully designed, eco-conscious toy brands that blend creativity, storytelling, and purpose. Its debut brand, Seaglimmers™, brings sparkle and environmental awareness together to inspire the next generation to care for the planet. Learn more at cimmikids.com

Design Manager
El Segundo, California, United States
• Currently leading a team of 7 product and graphic designers • Overseeing product design on 3 multimillion dollar brands • Built and launched a new baby doll brand in 2021 • Organizing showcase events for the larger design group of 50+ creatives • Spearheading an intern partnership with Community Colleges • Trend presentations inspiring direction for multiple brands

Senior Product Designer
pawtucket, rhode island
Design and development lead on core Equestria Girls fashion doll products. Design and development lead on core Baby Alive dolls for 2012-2016. Execute trend & toy research to support concepts. Brainstorming new concepts with design team & marketing team. Concept presentations to management & creation of presentation board art. Control drawings, doll clothing design, fabrication, silk screen and fabric print design. Working with team to ensure that new products meet quality, cost, reliability, schedule and safety guidelines. Design lead for licensor design approval process to ensure cohesive alignment with brand initiatives. Design lead initiating creation of Baby Alive product style guides. Coordinating product design work with Far East support teams. Working with vendors to execute breadboards, sculpts, soft goods and other design needs. Managing projects executed by vendors and interns.

Cimmerii Dolls&Plushies
Cimmerii
santa barbara, california area
Line of handmade, one-of-a kind, eco-friendly ragdolls & plushies. Sold on etsy, at craft festivals and a few retail locations. Shows & Exhibits: Wild Wild Kingdom, Monkeyhouse Toys: Dec 2008 Go Ask Alice Doll & Plush Show: Dec 2009 Soft Served, Oh-No Doom Gallery: Dec 2010 EtsySB Coffee & Tea Trunk Show, Dec 2010 EtsySB Love Boutique, Feb 2011 Santa Barbara Arts and Crafts Show 2009-2011 Santa Barbara Whole Foods Artists Market 2010-2011 Craft Happy, Fremont CA, 2010 The Indie Mart, San Francisco, 2010 The Summerland Outdoor Market 2010 Space Invaders 2010 Silver Lake Art Craft Vintage 2010 The Goodland Gallery Artwalk 2010-2011 Art on the Mesa 2010-2011 Kids Rock, Griffith Park, 2011 Don't Play With Me: a show about objects for children that aren't for children. Machines with Magnets Gallery, Dec 2014

Freelance Designer
Cimmi Designs
Santa Barbara, California Area
Specializing in Creative Product Development & Design Client List: Summit Toys Bear&Co.(UK) Blip Toys Babalu inc. One World Doll Company Akemi Organic Makeup The Berry Man Inc. The James Stanfield Company Just Kid Costumes Allura Dance Jakks Pacific/Play Along Inc (Hannah Montana Fashion Doll, Cabbage Patch Kids) The Obb LLC

Senior Product Designer/Inventor
Dynamic Designworks
Long Beach, California
While working at Dynamic, I was lead designer for Cabbage Patch Kids Fall 2009 and Spring 2010, and designed for a diverse array of products ranging from fashion dolls to crafts to playsets. I also invented, designed and presented many new toy concepts including a hand-held fashion game concept that was sold to Playmates Toys in 2008.

Product Designer
Play Along Toys Inc.
Product Designer working as lead designer on Hannah Montana Fashion Dolls, Cheetah Girls Fashion Dolls, Hairspray the Movie Fashion Dolls, and The Play Along Club.

Designer
Chic Boutique Doll Co.
Product designer at a small doll company that mainly designed beautiful 11.5" fashion dolls. We focused on private label dolls for TRU, KB, Walmart, Big Lots and Kmart. In addition to designing every aspect of the product, I had daily contact with our HK point person, did evaluations and material release, participated in Toy Fair set up and sales, traveled to China to source and to oversee production, and oversaw many projects from concept to completion.
Cimmi Cumes's Contact Information
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