christopher gagnon

company closed Worked closely with large dealer groups representing a wide portfolio of brands. Designed and produced all client website content, including copy. Designed, created, installed, and optimized banners used throughout client websites. Designed, created, and deployed scheduled and/or on-demand HTML email blasts, creating different themes and graphics depending on the campaign and achieving an above-average open rate of 29% and more-than-double-the-average click-through rate of 4.9%. Designed and created display ads for Google ad campaign deployment. Managed all client-requested website changes/updates. Designed and created new website pages upon client request. Responsible for ensuring the final design was co-op and manufacturer compliant. Responsible for understanding all relevant automotive advertising statutes in every state in which we had a client, and ensuring total legal compliance before deployment.

Functioned as Automotive Operations Specialist and Global Implementation Coordinator. Managed the vetting and introduction of new vendors, products, processes, and technologies for over thirty franchise dealerships. Worked extensively with vendors across the group in order to decrease friction, increase efficiency, and drive down costs both human and capital. Re-designed and built corporate websites and social media accounts. Responsible for translating corporate goals into actionable priorities by developing implementation strategies, working with managers, executing changes, solving problems, and monitoring progress. Worked with the Arden Group (Parks-Michael Family Office) extensively on large capital projects.

Offers vehicle financing and insurance to customers and provides them with a thorough explanation of aftermarket products and service contracts, as well as a complete explanation of manufacturer and dealership service procedures and policies. Seeks new lending institutions and maintains good working relationships with existing lenders to secure competitive interest rates and financing programs. Processes financing and leasing deals accurately and secures approval through financial sources, utilizing all proper federal, state and corporate channels. Understands and complies with federal, state and local regulations that affect the new and used-vehicle finance departments. Completes all legal paperwork and finance contracts accurately.

Specialized in increasing efficiency and profit in automotive fixed operations. Researched and implemented software, hardware, and wireless solutions for the automotive industry, specifically at the dealership level, in both internal and customer-facing environments. Along with the Fixed Operations Director, took an abandoned 20,000 sq ft semi-truck repair shop and turned it into a highly profitable 20+ bay independent repair facility for light- and medium-duty diesel trucks, along with creating a division of the shop that successfully handled all internal inspections and repairs of a single-rooftop franchise selling over 600 units a month. Established highly favorable contract terms with vendors, researched how to build and then built a high-volume high-quality photo booth for cars and trucks and designed the operational process maps and inventory flows it would necessitate, and continued to find novel ways to generate bottom-line profit within both the independent and franchise automotive operational environments.

Studying strategic management and economic theory as it specifically applies in today's disruptive business environment."]