christine flodin

account manager

About

Passionate about marketing and communication, data, and project plans. An approachable, respected leader who is detail-oriented, results-driven, and fun.

Country

united states

City

grand rapids

Industry

marketing and advertising

Skill

marketing communications, marketing, email marketing, leadership, salesforce.com, copywriting, management, project management, marketing strategy, social media marketing, online marketing, integrated marketing, team management, digital marketing, advertising, lead generation, training, direct marketing, trade shows, online advertising, analytics, market research, cross functional team leadership, brand development, crm, direct mail, internal communications, content strategy, business process improvement, relationship management, customer relationship management

Experience

senior manager, marketing projects and communication

gft markets

2011-6 - 2014-9 · 3 yrs 4 mos

GAIN Capital acquired GFT Markets in September 2013. Led project management of global B2B and B2C marketing efforts. Responsible for project success and regular reporting to senior leadership on project health. Led strategic corporate communications efforts, which boosted employee engagement and streamlined change management processes.

account manager

marketnet services

2015-4 - 2018-3 · 3 yrs

Led key accounts in developing communication strategies that optimize lead generation, lead nurturing, marketing automation, and corporate transparency in the digital and print spaces. Responsible for developing and achieving KPIs, reporting, budgeting, and cohesive project execution across client, internal, and vendor resources.

manager, marketing communications

gft markets

2009-7 - 2011-6 · 2 yrs

* Responsible for the strategy and positioning of all global web, email, print, and video content; managed a team of 3-4 copywriters * Collaborated with sales and media buying teams to understand the lead life cycle and optimal lead sources; conducted A/B tests on calls to action and tone of voice * Acted as interim head of marketing and led the business to the noteworthy launch of six redesigned global websites

marketing communications specialist

gft markets

2007-12 - 2009-7 · 1 yr 8 mos

* Developed global marketing content and brainstormed concepts with design/web development teams * Proactively studied currency/derivative trading and the various trader types to create relevant, action-oriented messaging * Promoted to lead writer after one year; responsible for critiques and oversight of all content generated from the writing team

account manager

lead marketing agency

2018-6 - Present · 8 yrs 4 mos

copywriter

radix communications

2006-1 - 2007-12 · 2 yrs

* A print and web ad agency, providing clients such as KitchenAid and Jenn-Air with various forms of * product literature and point-of-purchase displays, as well as multi-media and web-based tools. * Copywriter * Lead writer on the KitchenAid account; managed and prioritized all copy jobs * Collaborated with designers, account executives, and clients to execute creative briefs * Worked with the products to gain hands-on knowledge of aesthetics and feel ; * Proposed a complete revision to copy tone that became the foundation for a rebrand

Education

grand valley state university

gft university

haworth college of business

western michigan university

university of wollongong

2003-1 - 2003-1 · 1 mo

western michigan university

advertising

2001-1 - 2005-1 · 4 yrs 1 mo

Graduated from the Haworth College of Business and Lee Honors College. Activities and Societies: Phi Chi Theta, Cadillac National Case Study Competition, Study Abroad Ambassadors