Christine Priest

Senior Commercialization Manager @ Regeneron

About

I bring 18 years of pharmaceutical experience across sales, performance coaching, and brand marketing, with a strong track record driving growth in specialty and competitive markets. Most recently, I led key commercialization workstreams for the Canadian launch of Wegovy, the fastest-growing product launch in Canadian pharmaceutical history, translating clinical evidence and customer insights into clear strategy and high-impact execution. I’m known for combining strategic brand leadership with a field-first, influence-based approach — connecting strategy to execution through effective messaging, tools, and training that enable strong performance. I bring deep experience navigating regulatory complexity while keeping teams aligned, motivated, and focused on achieving ambitious goals in fast-moving environments. I’m passionate about building brands that improve patients’ lives through strong collaboration and commercial excellence.

Country

City

Canada

Industry

Pharmaceuticals

Skill

Cross-functional Team Leadership, Building Organizational Capability, Launch Excellence, OMNI channel campaign design and execution, Media Buying, Direct to Consumer Marketing, Sales Enablement, Product Strategy, Lead Generation, Sales Processes, Veeva CRM, Business Planning, Presentations, Pharmaceutical Marketing, Marketing Budget Management, Strategic Thinking, People Development, Project Management, Brand Strategy, Budgeting

Experience

Senior Commercialization Manager

Regeneron

2026-3 - Present · 7 mos

Mississauga, Ontario, Canada

Product Manager

Novo Nordisk

2022-9 - 2025-11 · 3 yrs 3 mos

Mississauga, Ontario, Canada

Honored with multiple recognitions, including the Apis COE Award (2025), Women Leaders in Pharma Mentorship Award nomination (2024), BELT Award for Empowerment (2024), and the Novo Nordisk Marketing Award (2023). • Led the Canadian launch of Wegovy®, the fastest-growing launch in company history. • Directed a large-scale marketing budget, optimizing media investments across integrated channels (TV, CTV, OOH, Social, search, and sports/entertainment partnerships). • Provided strategic leadership in cross-functional brand planning for AB25 Obesity and MASH label expansion, ensuring alignment across stakeholders and readiness for future liver indications.

Performance Coach

Novo Nordisk

2022-3 - 2022-9 · 7 mos

Mississauga, Ontario, Canada

• Designed and delivered competitive selling workshops to enhance team performance. • Improved sales onboarding programs to accelerate new hire readiness. • Provided 1:1 coaching and workshop facilitation across various business units.

E-Sales Rep

Novo Nordisk

2021-6 - 2022-3 · 10 mos

• Drove omnichannel engagement by designing and executing digital touchpoint strategy via Veeva. • Partnered with marketers and sales teams to deploy conference activations and improve rep support.

Product Manager

Novo Nordisk

2021-6 - 2021-6 · 1 mo

Associate Product Manager, Obesity & Women’s Health

Novo Nordisk

2019-3 - 2021-6 · 2 yrs 4 mos

Mississauga, Ontario, Canada

• Led AB2020 brand planning and adolescent indication strategy • Delivered NNCI's first HCP email campaign, achieving a global best practice designation. • Created virtual patient starter kit, paving the way for brand team innovation.

Learning And Development Specialist

Novo Nordisk

2017-1 - 2019-3 · 2 yrs 3 mos

Mississauga, Ontario, Canada

• Developed and facilitated training for four national product launches (FIASP®, Tresiba®, Ozempic®, Xultophy®). • Led Saxenda® training curriculum; coached national sales force and e-reps.