Chris Williams

First UK C&I hire, building Fox ESS’s commercial battery storage go-to-market and channel strategy, leveraging the brand’s strong residential growth. Leading partner development with commercial EPCs, electrical contractors, consultants and distributors; qualifying opportunities, shaping solution architecture (BESS + PCS/three-phase inverter), supporting proposal development and ensuring smooth handover into delivery/commissioning with internal technical teams. Focused on creating repeatable sales processes, partner enablement and a credible C&I footprint in the UK market

Responsible for establishing and developing Solartricity’s UK presence, with a strong focus on commercial and industrial solar PV, battery storage and wider renewable energy opportunities. The role involved building relationships across the UK renewables sector, including EPCs, commercial installers, distributors and project-led partners. A key part of the position was identifying viable commercial opportunities, developing routes to market, supporting project discussions and positioning Solartricity as a credible supplier within the UK solar and storage market. My work was particularly focused on C&I project development, where site requirements, energy usage, system design, commercial viability and installer capability all had to be considered before progressing an opportunity. This included working with partners on solar PV and battery storage projects, understanding customer objectives, and supporting the commercial process from early-stage enquiry through to supplier engagement. The position required a blend of sales leadership, market development, technical understanding and commercial judgement, with a clear emphasis on building long-term value in the UK C&I renewables sector.

Country Manager for Scotland and the North of England, responsible for developing Roam’s B2B EV charging activity across the territory following significant investment into the business. The role focused on commercial destination charging, identifying suitable host locations and developing EV charging opportunities with businesses, landowners and destination-led sites. This included assessing site suitability, commercial viability, expected utilisation, customer dwell time, location quality, electrical capacity and the most appropriate ownership model for each opportunity. Roam offered both capex and opex-funded EV charging installations, including profit-share structures for selected destination sites. My role involved developing the regional pipeline, engaging commercial site owners, presenting the investment case, and progressing opportunities from initial site identification through to commercial discussion and project development. The position had a strong crossover with wider C&I energy infrastructure, particularly around site power capacity, electrical demand, grid limitations and the role of battery storage in supporting EV charging deployment. Where required, we worked with battery storage providers to explore site-level storage solutions that could support charging infrastructure, reduce grid dependency and improve the viability of commercial installations. This role strengthened my experience across B2B energy solutions, commercial site assessment, infrastructure-led sales, project development and the practical integration of EV charging, battery storage and distributed energy technologies.

Business Development Director, focused on developing opportunities for RADIX foundation systems across renewable energy infrastructure projects, with particular emphasis on battery energy storage systems, ground-mounted solar and large-scale commercial energy developments. The role involved engaging with developers, contractors, EPCs and renewable energy project stakeholders to position ground screw and screw pile foundations as a faster, lower-impact alternative to traditional concrete foundations. This was particularly relevant for BESS and solar farm projects, where programme speed, site access, ground conditions, maintenance access, ventilation, environmental impact and long-term operational practicality were key considerations. A significant part of the role was connected to large-scale battery storage deployment, where foundation design has a direct impact on project timelines, installation efficiency, site layout and ongoing access to battery units and associated equipment. Ground screw systems offered a practical solution for reducing groundwork lead times while supporting elevated structures, easier maintenance access and improved airflow around storage assets. The position provided strong exposure to the infrastructure side of the C&I and utility-scale energy sector, linking commercial development with the practical delivery requirements of battery storage, solar PV and wider distributed energy projects.

Founder of Tayside Utilities, establishing and developing two direct B2B sales channels focused on commercial energy, renewable technologies and merchant services. The business primarily supported industrial and commercial customers with renewable energy procurement, solar PV, renewable heating technologies and wider utility-related services. This included commercial electricity and gas procurement, with a focus on renewable supply contracts, alongside the development of opportunities for roof-mounted and ground-mounted solar installations, ground source heat pumps and biomass heating systems. The role required full responsibility for the commercial direction and operational development of the business, including supplier relationships, commercial agreements, customer acquisition strategy, sales process design and overall B2B growth. A significant part of the position was focused on understanding the energy requirements of commercial customers and identifying appropriate solutions across procurement, on-site generation, renewable heat and associated infrastructure. This provided a strong foundation in the C&I energy sector, combining direct business development with practical exposure to commercial energy usage, supplier frameworks, project viability and renewable technology deployment.

Commercial Senior Business Development Manager, focused on high-consumption industrial and commercial energy users. The role involved identifying, targeting and developing relationships with businesses with significant energy requirements, creating commercial strategies to reduce energy costs, improve procurement outcomes and support longer-term energy resilience. Recognised internally as the highest revenue-generating Business Development Manager within the organisation, by a considerable distance, across a sales function of approximately 300 field sales professionals and 250 internal sales staff. This performance was evidenced through internal appraisal and company communications. Generated £1.65 million in revenue over a twelve-month period, including £1 million within six months. A key part of the role involved identifying alternative routes to market and developing targeted approaches to reach high-value commercial customers. One example was targeting commercial property auctions, where energy-intensive businesses were often sold as going concerns but not advertised through conventional sales channels. The position provided strong experience across the industrial and commercial energy sector, combining direct B2B sales, energy procurement, customer acquisition strategy and commercial energy advisory work with a clear focus on high-usage customers and long-term energy requirements.

Managing a team of 14 Mortgage Advisors, covering the West Midlands Region. Top performing Mortgage Team for 6 successive quarters. Constantly within the top 5% throughout my period managing the team

Passed Business Account Manager accreditation aged 18. Managed a diverse portfolio of 150 Business Account Customers with a variety of needs, wants and expectations. Customers ranged from importers of galvanised steel to market traders. The role gave me a holistic understanding of Business and the demands placed on those running them, as well as broadening my understanding of multiple industries and sectors. I was particularly successful with new accounts, switcher accounts, commercial lending, asset finance and was the 'Clearly Bookkeeping' Product Champion for the region.