chris rodda

* January-July 2014 Sub-editor, Riverine Herald (McPherson Media Group, Echuca) * Copy editing * Page layout * Web maintenance * General reporting * Image formatting (print and online) * All above duties were performed for tri-weekly Riverine Herald and weekly Campaspe News (Rochester/Elmore) and McIvor Times (Heathcote).

* Compiled, edited and laid out annual reports * Wrote, photographed and proofed quarterly Country to Coast ratepayers’ newspaper * Managed outsourced printing jobs * Edited internal newsletter * Website and intranet maintenance * Conducted audit of website content * Proactive and reactive media relations including writing releases and arranging interviews, photo opportunities with relevant local and state media * Ghost-wrote Mayoral columns and interview notes * Managed print and radio advertising and public notices

* Variously employed as layout sub-editor, last check sub-editor and night editor * Rewrote copy for brevity, spelling, grammar, accuracy * Selected wire stories for world, national, state, business and entertainment pages * Page layout and formatting * Image formatting (print and online) * Website maintenance * All above duties were performed for daily The Standard, and free weeklies the Warrnambool Extra, and Moyne Gazette (Port Fairy/Koroit).

* Variously employed as layout sub-editor, last check sub-editor and night editor * Rewrote copy for brevity, spelling, grammar, accuracy * Selected wire stories for world, national, state, business and entertainment pages * Page layout and formatting * Image formatting (print and online) * Website maintenance * All above duties were performed for daily Morning Bulletin (Rockhampton and district) and free weeklies Capricorn Coast Mirror (Yeppoon) and Local News (Rockhampton).

* Liaising with national and international recording, touring and film distribution companies * Writing weekly columns and features * Long-lead editorial and promotional planning * Commissioning freelance articles * Copy editing and page layout * Designing layout dummies with full and spot colour impositions * Revenue sheets/invoicing

* Driving circulation by designing engaging front pages to prompt casual purchases at point of sale * Writing compelling front page headlines and write-offs that boost print revenue * Editing and re-angling stories to maximise readers' emotional investment in the topic * Enhancing brand reputation by maintaining high standard of content that reflects audience desires * Community advocacy and agenda-setting through strategic presentation of editorial content and tone * Analysing circulation figures and online analytics to ensure decisions about content are in line with market demand * Monitoring domestic and overseas publications to stay abreast of industry standards and best practices * Publishing and scheduling online posts as part of a team following 360-degree strategy incorporating print, online, social media and advertising content and two-way conversation with social media users

* Page layout * Copy editing * Final check and typesetting to press * Image formatting (print and online) * Mentoring reporters * Remotely tasking and briefing off-site graphic designers * Chasing regular copy from numerous sources (online, email, intranet, etc) * Liaising with central APN Newsdesk for text and images

College vice-captain, 1987

Bachelor of Arts (Journalism), University of Queensland, 1991