Darren Chong

I started Josie's Pet Food Company, home of "Mrs. Wuffles" in 2020 as a legacy for Josie, my trusted canine companion and best friend of 15+ years. Mrs. Wuffles is an ultra-premium human-grade, freeze-dried pet food company that features locally sourced and humanely raised ingredients. Our unique pet food formulations incorporate science-based organic ingredients demonstrated to support longevity and disease prevention - the first of its kind in Virginia. We currently produce five shelf-stable pet food products using a proprietary process that enables the long-term preservation of nutritional content and taste without the need for refrigeration. Mrs. Wuffles is currently sold exclusively at one of Washington, D.C. Metro’s highest rated holistic premium pet food store.

As a member of Accenture's digital practice, I served as a partner to senior-level Fortune 500 client stakeholders, helping them identify and use digital opportunities to transform and improve their business models and more effectively drive customer growth, retention and engagement. I was a primary account and delivery lead across a wide spectrum of large-scale digital transformation, compliance and marketing engagements within the Financial Services, Healthcare, Retail and Federal spaces; and managed P/L, overall account growth, resource allocation, deal shape and service delivery of 15-20 Fortune 500 and federal accounts valued at $4M+. I conducted contract negotiations and also led business development activities, including competitive analysis and complex bid responses. I also recruited and managed project teams and served as a mentor and career coach to Accenture's junior workforce. Projects included: Digital compliance, digital marketing and strategy, customer experience, user experience design, digital business transformation, ecommerce, digital analytics, brand strategy, content and messaging strategy, social media strategy, organizational design, operational model development, technology vendor selection and audit, business case development, skills curriculum development, market and competitive intelligence.

Grassroots Enterprise (now part of Edelman) is a boutique public affairs agency that specializes in helping companies use cutting-edge digital technologies and strategies to better communicate and compete in their markets. In my role as Director, I led large-scale web development projects for companies and non-profits, and partnered with corporate clients to increase brand visibility and launch digital marketing campaigns on Facebook, Twitter and blogs. I was responsible for driving project deadlines and deliverables; leading new business pitches, client presentations and software training sessions; proposal writing; and ensuring campaigns were executed according to contract.

As the Vice President of Creatives Services for Criswell Communications (now First Dallas Media, Inc.), I directed the corporate digital and media strategy for a top-rated FM radio station in Dallas-Fort Worth Metroplex, one of the largest and most competitive broadcasting markets in the U.S. During my tenure, I spearheaded the complete overhaul of the company's 2 separate corporate websites and managed multi-channel marketing and fundraising programs.

As the Director of Web Communications, I conceptualized the creative direction, entire content structure, information architecture, “look and feel,” and led a cross-functional team of software developers, content producers and graphic artists to revamp an HTML-based website into my vision of a vibrant, interactive and database-driven organizational site capable of establishing a credible national presence. Site development included a new proprietary content management platform, an e-commerce platform, improved online donor experience, RSS feeds, blogs and a unified and consistent brand voice. The website was selected by the Library of Congress for permanent archival - 1 of only 29,000+ today - for its historical and cultural significance during the 2005 U.S. Supreme Court nomination.