Chloe Zelch

Client: Louis Vuitton

Client: LVMH Louis Vuitton

Crafted product page copy for the entire suite of Beauty of Joseon products, conveying ingredient stories and K-Beauty basics for an English-speaking audience. Prepared paid social ad copy for new launches, formulating product stories, creative narratives, and language. Write blog articles for the Beauty of Joseon website optimized for SEO to drive awareness, clicks, and sales.

Redevelop Direct Agents's social media branding from the ground up, boosting engagement and followers across platforms. Work closely with the Direct Agents Paid Media team to refine paid search strategies for the agency. Guide a reconstruction of Direct Agents's weekly newsletter, Digital Transformation, editing and writing articles for marketing executives. Provide copy and SEO guidance for the Direct Agents website.

Plan, execute, and run paid digital media campaigns for major Democratic PACs and candidates across OTT, CTV, OLV, Meta, LinkedIn, Google Search, and YouTube as an Election Cycle contractor. Coordinate with partners and clients to create robust multi-million dollar media plans. Consistently hit key KPIs and deliver campaigns in full.

Coordinate with cross-functional teams to copywrite for product launches, digital advertisements, and blog posts while adhering to Milk’s brand guidelines, style guidelines, and brand voice. Assist editorial team with research on current beauty industry trends and market trends, copyediting SMS messages and social copy, and copywriting blog posts highlighting beauty trends. Craft and proofread paid advertisement copy for grammar and spelling, for Meta Ads, Google Ads, and Pinterest Ads.

Direct the editorial process for fashion articles for print and digital. Lead and mentor writers through the fashion writing and fashion journalism process. Direct, style and edit themed photoshoots for print edition.

Champion communications, advertising, digital strategy, and marketing efforts with Bausch + Lomb, TruSkin, Ferndale, and others in the pharmaceutical advertising space. Execute in-depth media research, creating contact databases and compiling press materials for clients. Collaborate with VP and CEO to copywrite, design, and publish a website redesign.

Managed social media accounts with 20k+ followers, engaging with followers and working to grow a following. Created graphics that garnered 2k+ likes, the most Busted Halo has ever received on an Instagram post. Increased engagement on Amendo channels by 200%. Wrote professional and timely social media copy and engaged in editorial activities for Busted Halo and Amendo.

Collaborated with the CSH team in a cross-functional capacity to create successful organic and paid social media campaigns and marketing strategies to raise funding and awareness. Conceived impactful and professional press releases for national media usage about nonprofit work. Championed a responsible reporting guide and a glossary of accepted terms surrounding those experiencing homelessness for use in the media.

Wrote, edited, and published 10+ hard news articles per week for print and digital distribution Assisted writers in developing pitches, structuring stories, and conducting interviews Consistently and accurately covered University, City, and National news

Wrote, edited, and published 6+ articles per week for print and digital distribution. Assisted writers in developing pitches, structuring stories, and conducting interviews. Learned AP style and applied it to writing journalistic pieces covering City and University news. Consistently covered University news. Quickly and accurately broke news. Prepared articles for Wordpress publication.

Pursuing a double major in Journalism and New Media and Digital Design with a concentration in Information and New Media.