Chie Sasaki

I lead the charge in shaping and executing strategies that amplify the company’s brand identity across all platforms. I drive key marketing initiatives, manage conferences and events, and deliver high-impact content that resonates with audiences. With a focus on strategic planning, I enhance Suvoda’s digital presence, create compelling sales materials, and ensure every project aligns with the company’s vision while staying ahead of industry trends.

As the trusted advisor for General Manager of Japan One Channel segment, work closely with the country managers and GM to improve business management, predictability and linearity, and help prioritize opportunities for improvement. Coordinate annual and quarterly planning activities with other stake holding functions, and carry out deep-dives as appropriate to derive actionable strategies. Identify and help execute key initiatives to drive business growth whenever possible. Develop and distribute reports and other business / operations intelligence essential to the sales organization regularly. Lead the implementation of various global channel projects in Japan. Understand the company wide strategy and direction, and create and execute a plan for achieving the project objectives. Act as a liaison between the global office and the regional team and collaborate beyond department and geographical boundaries. Follow up to make sure the benefits of the projects are understood and they are producing outcomes.

Led Japan channel marketing initiatives, including media campaigns, events, contents creation and nurturing email magazines, to acquire new business partners and maximize the revenue with existing business partners. Developed and activated Japan local campaigns to promote a portal site for business partners. Directed the production of Lenovo Business PC Catalogue and as well as value contents and training materials optimized at different stages of channel sales journey. Built a new channel specific framework and drove new customer acquisition, using a combination of co-marketing initiatives with 3rd party media and telemarketing.

Led the marketing initiatives for the Japan laboratory balance business with a strong focus on pharmaceutical and biotech industry. Led the planning of yearly marketing plan including online marketing initiatives, marketing collateral management, events, and dealer initiatives. Managed associated budgets, executed campaigns according to the plan along with vendors, tracked and reported results primarily in terms of a number of leads generated on a monthly basis to all stakeholders. Led the communication with counterparts in cross-functional business units in Japan and the Marketing team at the headquarters in Switzerland for effective campaign planning and execution. Developed or coordinated localization of communication materials including leaflets/flyers, online and offline advertising, event graphics, and corporate communication tools using Adobe Illustrator/InDesign/Photoshop.

Developed the go-to-market strategy and led the execution of marketing programs. Managed PC peripherals and smart device accessories with revenues of over $2 million for a U.S. based manufacturer, operating in a fast-paced, technology driven environment. Led the negotiations of an exclusive distributor agreement once a year and presented the sales results and general business environment to the key persons of the manufacturer every quarter. Developed marketing collaterals including flyers and web contents. Coproduced localized packaging, manuals and sales tools with the manufacturers.

Created or assisted the development of a communication plan and production of advertisements, brochures, promotion tools, corporate presentation and newsletters in collaboration with Product Managers or Marketing Manager. Provided support for new product launches by coordinating localization projects in collaboration with Product Managers and Regulatory Affairs team.

Acquired new clients through campaigns and consultation and managed 180+ weddings. Developed the marketing strategy, planned and executed online and offline campaigns along with advertisement agencies, following up on leads from the campaigns to acquire new clients. Managed 5 key external vendors and drove the timely production and outstanding experience for the clients.

Assisted the upper management with data-driven approach to Marketing and the senior-level colleagues in Marketing with developing and executing marketing programs. Collected and analyzed sales and marketing data in collaboration with managers in Accounting, Operations, Sales and submitted report to the Director of Marketing monthly. Planned and executed tradeshows, seminars and webcasts for the US headquarter and regional offices in Asia and Europe. Coordinated and assisted with production marketing collaterals.