CHI-HSUAN (Sam) Huang

- Established and led a dynamic team of 20 members, including marketing, sales, product and service, orchestrating rapid business expansion that elevated consumer PC market share from 15% to an impressive 25%. - Developed new pricing structure, supply management system, and operational processes to foster business growth. - Successfully recruited strategic partners, effectively managing partnerships to bring new business connections and revenue generation opportunities.

- Established and led a dynamic team of 8 members, including marketing, sales, product and service, orchestrating rapid business expansion that elevated consumer PC market share from 15% to an impressive 25%, and commercial PC market share from 8% to 13%. - Developed new pricing structure, supply management system, and operational processes to foster business growth. - Successfully recruited strategic partners, effectively managing partnerships to bring new business connections and revenue generation opportunities.

- Lead a product team of 60+ to execute 4P planning, go-to-market strategy, supply chain management, and budget management for Consumer laptops, Desktops, and AIO product lines. - Increased the total consumer PC sales volume from 768K in 2021 to 965K in 2024. • Grew the market share from 12.3% in 2021 to 18% in 2024 (22.9% in 2024 Q3), making ASUS become the top 2 laptop brands in India. • Demonstrated robust growth in all channels: LFR (Large format retail) market share increased to 14.5% in 2024, traditional offline channels reached 19.5%+, and online channels, including Flipkart and Amazon, grew to 31.5% and 25%, respectively - Emphasized brand premium share while improving sales and market share, making ASUS become the highest ASP (Average Selling Price) Windows laptop brand in India. • Attained a market share of over 80%+ in the OLED laptop segment, with OLED POD increasing from 15.9K to 87K in 2023 with 72% YOY growth. • Secured the top position in the gaming market with a 33%+ market share, particularly excelling in the high-end RTX segment with a 40% share. • Built the market for creator laptops in India and maintained over 80% market share. - Built the team and facilitated their continuous growth through the processes of selecting, training, developing, and retaining talents • Established a team of Branch PMs in 16 regions in India to enhance the communication between Country PMs and branches, enabling the collection of real-time market insights and fine-tuning of inventory management. Fostered a commitment to increasing brand premium share and laid a crucial foundation for portfolio improvement and profitability in India. • Managed the Area manager team to conduct the training while effectively supervising promoter sales. Made ASUS have the best ROI in promoter investment in the laptop industry. (The average annual output revenue per promoter exceeds 300K USD)

Conducted comprehensive market research and sales report analysis of India PCs market, and based on the data to do the 4Ps planning (Product, Price, Promotion, Place). - Increasd the total consumer PC sell-in volume in India from 395K in 2019 to 768K in 2021 with a 12.3% market share. - Drove ASUS laptop sales with key accounts business planning and Inventory/Sell out Management. Assisted ASUS laptop market share in Flipkart, the biggest India E-commerce platform, from 12% to 20%. - Ceased the consumer notebook financial loss in the past few years and turned a profit by changing product strategy and improving the supply chain management with systemic solutions. - Enhanced the Zenbook, ASUS high-end segment laptop, sales with solid product lineup and launch plan. Doubled the Zenbook sales volume and achieved a 20% market share in the premium segment. - Improved efficiency in data collection, analysis, and communication with channels to meet the fast-changing supply and market demands in the complex distribution structure of India. Developed customized system reports to cater to the specific requirements of the Indian market, integrating various reports to identify and address issues effectively. • Developed the auto-generated supply reports with IT team, resulting in daily real-time updates and enhancing the efficiency of PM's work across all product lines. Saved time previously spent on manual Excel spreadsheet creation, enabling more focus on problem insights and execution of sales plans. • Standardized sales reporting formats across all business divisions, facilitating a quick understanding of sell-in, sell-thru, and sell-out plans from different perspectives. Improved work and communication efficiency for hundreds of frontline sales employees.

✓ Managed commercial PCs product strategy including specification decision, pricing, local certification application, logistics, go-to-market marketing plan, channel management and project management. ✓ Achieved historical high shipment target in desktop and All-in-One PCs with 300% YOY growth. ✓Built up and optimized foundation of ASUS commercial business and bidding process in India including team building, terms & conditions of operation flow and sales journey. ✓ Collaborated externally with vendors, such as Microsoft, Intel and AMD, to invest in key projects and build up commercial eco-system in India, and internally with headquarter and local sales team to improve the quoting system for India team and the efficiency of local operations

＊Conducted ASO (App Store Optimization) for Colorgy, a course management app, by A/B testing and keyword analysis, resulting in a 85% increase of downloads and a 25% increase of conversion rate (YOY). ＊Integrated qualitative analysis of consumer behavior and quantitative data from Amplitude and Facebook Analytics. Collaborated with engineers and designers to optimize user experience, increasing day 1 retention rate to 29.6%, which is 2 times growth. ＊Drove effective downloads through Google Adwords and Instagram Install Ads with CPI under NTD 2.79.

＊Dedicated to new career development in software agent and sales; Led a team of 6 members to implement annual proposal with educational market, competitive analysis and features improvement. Eventually received 60+ international software agent authorities and assist the team to achieve 120% of sales target. ＊Participated in developing company product site and app which assist sales representatives search up prices. ＊Initiated research of Microsoft and Adobe products (powerBI, Sharepoint, Flow, Adobe sign) to increase sales.

＊Made a proposal including results, feasible suggestions and campaigns and put into practice every month. Led the group earn monthly best team twice. ＊Collaborated with fliper, a well-known art magazine, and composed artist and cultural news every week to increase the brand awareness by content marketing. ＊Organized Taiwan Creatrs, a plan assists creators in raising awareness. Attracted 700 creators join the project.