cheryl serra

marketing communications expert and freelance writer

About

* Award-winning journalist with many years writing, reporting, strategic communications experience * Federal contracting experience focused on healthcare/behavioral health communications * Founder, publisher, and editor of Nicaragua Living, a bilingual, bimonthly magazine showcasing the myriad lifestyles in Nicaragua. Magazine was trademarked in Nicaragua and distributed in Nicaragua and United States * Founder, editor and writer of an English-language newsletter for people interested in investing in Nicaragua * Results-driven experience in marketing and recruiting for higher education populations * Recognized expertise in developing and disseminating creative marketing materials * Facilitator and manager of national cultural competency and diversity initiatives Specialties: writing, reporting, strategic communications, marketing, media outreach

Country

united states

City

gainesville

Industry

writing and editing

Skill

writing, newsletters, marketing communications, community outreach, web content, journalism, marketing strategy, strategic planning, market research, powerpoint, corporate communications, adobe creative suite, editing, strategic communications, program management, internal communications, content management, web content management, publications, marketing, microsoft office, project management, microsoft word, event planning, social media marketing, public relations, nonprofits, graphic design, advertising, blogging, new media, fundraising, digital media, web content writing

Experience

marketing communications expert and freelance writer

2012-1 - Present · 14 yrs 9 mos

senior marketing specialist

jbs international, inc.

2008-1 - 2009-1 · 1 yr 1 mo

* Primary responsibilities: Re-launch of JBS corporate web site * Insider, the firm's intranet * and online product portfolio, a repository of all project and corporate products. Expertise in writing, marketing, project management.

reporter

hartfort courant

1988-1 - 1991-1 · 3 yrs 1 mo

founder, publisher, writer, marketer

nicaragua living magazine

2007-1 - 2008-1 · 1 yr 1 mo

Conceptually created bimonthly magazine, wrote all stories, graphically designed magazine and ads, shot photographs, wrote web copy, developed marketing materials, hired staff, partnered with U.S. magazine distributor to distribute magazine in U. S., oversaw advertising sales and in-country distribution. Also hired translator, thereby enabling magazine to be published in both English and Spanish

co-founder, executive editor, writer

investments & tourism nicaragua

2004-1 - 2007-1 · 3 yrs 1 mo

Co-founded a bimonthly newsletter for English-speaking people interested in investing in Nicaragua and managed editorial, design, distribution, and marketing. Wrote majority of stories.

deputy project director, outreach and assessment, knowledge application program

jbs international, inc.

2009-1 - 2012-1 · 3 yrs 1 mo

Responsible for developing and marketing publications and products about behavioral health. Supervised staff, worked with consultants and vendors and oversaw cultural competency initiatives.