Cheron Reed
General Manager / Owner
United States
Alexandria
Food & Beverages
Strategic Planning, Team Building, Marketing Strategy, Leadership, Marketing, Business Strategy, Sales, Management, New Business Development, Leadership Development, Change Management, Business Development, Customer Service, Public Speaking, Sales Management, Management Consulting, Business Planning, Healthcare, Hospital Sales, Budgets
Experience

General Manager / Owner
RX Catering - DC Metro
Alexandria, VA
Rx Catering Washington DC provides food service and event management solutions to government, commercial, and nonprofit organizations. Rx – DC Metro is one of six franchise locations of the Rx Catering Corporation based in Little Rock, Arkansas. Rx – DC Metro has served over 250,000 customers since 2008 and remains one of the top rated catering food service organizations in Washington, DC metropolitan area. Our goal is to establish a long term relationship with each of clients and establish a reputation of trust, reliability, and accurateness. We want to learn your business environment and provide products and services to enhance the way you do business! We pride ourselves on being accessible, on time, responsive, and delivering top quality products and services to our clients. Rx Catering Core Values • Excellence in Quality. Rx – DC Metro believes in delivering the best products and services available. • Client Satisfaction. Rx – DC Metro believes in 100% client satisfaction. • Speed with Purpose. Rx – DC Metro believes in delivering products and services on time and accurately – the first attempt. • Corporate Citizenship. Rx – DC Metro believes in being socially responsible to its community.

District Sales Manager
Responsible for leading, hiring, and developing a team of four Specialty representatives and eleven representatives in the Norfolk district with a sales quota in excess of $50 million. Conducted all aspects of administrative functions to include: performance reviews, transparent compensation, inventories, & district award recognition. Product management included Celebrex, Lyrica, and Exubera.

Assistant to Regional Manager
Managed all aspects of regional training including product training for all new hires. Assisted the Regional Manager with operational support for 12 District Managers and 130 sales representatives. Conducted all data integrity report analysis and advised Regional Manager on regional initiatives. Product management included Celebrex, Lyrica and Exubera. • Interim District Sales Manager for three districts simultaneously = 30 representatives (Chapel Hill, NC; Roanoke, VA; & Durham, NC) • Successfully trained 20 new hires on three products resulting in a class test average of 90% • Conducted Regional Lyrica Epilepsy training for District Managers & Therapeutic Specialty Representatives • Interviewed over 75 potential new hire candidates • Developed & implemented District Manager Lyrica product sales contest for the region • Exceeded sales quota: YTD 109% • New product Launch responsibility as the Assistant to the Regional Manager has included: Lyrica (#2 in the East) and Exubera (#3 in the East) • Promoted quickly to District Manager in less than a year

Institutional Healthcare Representative- Arthritis, Pain & Metabolic
Washington D.C. Metro Area
Assisted the District Manager in the training of new representatives and strategic territory analysis/business planning. Fostered a collaborative teamwork environment while serving as a product expert and mentor for primary care representatives. Product responsibility included Celebrex, Bextra, Aricept, and Relpax at the following Academic and Government Institutions: National Naval Medical Center, Andrews AFB, Howard University Hospital, Washington Veteran Affairs, Bolling AFB, and Prince George’s Hospital. Total sales exceeded $15 million. • 2004 Vice-President Cabinet Winner (top 10%) - #1 Institutional Healthcare Representative in the Mid-Atlantic Region, #13 in the Division – moved up 20 spots from #5 (Regional)/#33 (Division) – National Contest • 2004 - #1 Institutional Healthcare Representative in the Division for Bextra – 198.06% of quota; 2nd Semester Convention Award Winner AAPA • Winner of 2004 Passport to Paradise – Division Contest • Relpax pixis formulary victory at Howard University Hospital ER – December 2004 • Relpax formulary victory at Howard University Hospital – April 2004 • Bextra formulary victory at National Naval Medical Center – April 2004 • Bextra formulary victory at Andrews AFB – August 2003 • Selected to represent the Mid-Atlantic Region, Alta Division as a representative at the National Medical Association physician meeting – 2003 & 2004

Primary Healthcare Representative – Parke-Davis 2 Division
Washington D.C. Metro Area
Primary healthcare sales representative accountable for product sales of a $5 Million territory. Developed and executed territory business plans to address the long-term needs of customers. Cultivated cooperative professional relationships with specialists including Family Practice and Internal Medicine Physicians, Neurologists, Pain Specialist, OB/GYN, and Psychiatrists. Product responsibility: Aricept, Lipitor, Neurontin, Femhrt, Loestrin, and Estrostep. • District Representative of the Year, 2003 & 2001 • Representative of the 3rd & 4th quarter, 2003 • “Winner’s Select” recipient, 2003 & 2001 (Division contest) • 2001 Vice-President Cabinet Winner (top 10%) (7th in Mid-Atlantic Region out of 83) - National contest
Cheron Reed 's Contact Information
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