Charlotte Hardaker

First and Second Year: ▪️Integrated Marketing Comms - Creating a MarComms report for a physical business (including STP, internal communications, benefits of branding) ▪️Buyer Behaviour- Leading a seminar on how to maximise occupancy and encourage repeat customers at a hostel ▪️Accounting and Finance- Excel to manipulate data creating cash budgets, cost structures, profit predictions ▪️Other: Economics and Data Analysis(Statistics), Managing and Organising, Enterprise & Development, Market Research Third Year: ▪ Research Project- Researching unethical FMCG marketing campaigns and consumer perceptions ▪ Contemporary Issues in Strategic Marketing Management-Developing knowledge of Strategic Marketing Management process, through auditing, analysis, planning, implementation and control ▪ Developing Professional Impact- competitor analysis and marketing strategy of a physical business moving into the digital space ▪ Other: INT Management, Improving Customer Experience, INT Tourism