Charlotte Anderson

Facilitated collaboration between design, development, and client teams to align with client vision, incorporating feedback loops that enhanced the product and boosted customer satisfaction by 20%. Conducted product analysis and user research to identify market trends and optimize technical skill training, driving strategic growth initiatives for the start-up. Boosted sales by 10% through effective presentations that engaged and captivated potential clients, driving product interest. Led intern teams on projects involving user-focused product analysis, client presentations, and the development of innovative strategies to improve learning outcomes and competitive positioning.

I worked on the marketing team for The Women's Network here at the University of Michigan where I analyze the most efficient marketing techniques, create new marketing campaigns, and work with a team of other women to effectively raise involvement and and promote TWN.

Created 3D models and visual presentations using SketchUp and Figma to communicate home renovation concepts aligned with client goals. Created presentations for clients with Figma and Canva of different color palettes, spatial visions, and design/furniture options for them to choose from in the initial presentation. Implemented marketing strategies, including A/B testing, resulting in a 200% increase in social media engagement.

Study abroad semester in Madrid, Spain