Catherine Marshall

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

• Created department, gaining corporate investment to build an organization focused on providing a best-in-class premium brand and consumer experience on-line, protecting partner margins, expanding the digital shelf by virtue of Dropship and digital allocation recommendations, accelerating Pure Player Revenue and applying learnings across all wholesale.com • Set and executed strategy for the US Digital Marketplace, including the creation and governance of all policies such as MAP, 3rd Party relationship strategy, e-policy for our partners, and URL governance. • Set up stand-alone Amazon Sales Office for all Amazon properties inclusive of Amazon Operations Head Count, Zappos/ShopBop Sales and Special projects Amazon. Single-threaded focus on Amazon SO and 1st Part /2nd Party strategy, in tandem with Digital Marketplace management team has resulted in 1P Share of Rev Avg 80% and continued YoY growth of 30% • Formulated a Digital Partner Development team that works in congruency with our top Strategic ‘Brick & Click’ partners. This function works with the partners’ digital teams in addition to dotted lines into the internal sales teams. Gaining data and being a ‘trusted advisor’ to these accounts has created a minimum increase +4% conversion for top 8 partners. • Expand the digital shelf through a newly created dropship function under “Marketplace Management” team. Create incrementality for wholesale P&L as well as test products online. • Accelerate revenue for all other Pure Players with goal to gain data and apply across wholesale.com. YoY Growth +159% since laying out a single focused organization • Input data to facilitate the Go-To-Market Strategy for Marketplaces with Reebok Ecom team: Ebay, Walmart, Target + • Invented and executed a “US Digital Sales Academy” (create syllabus, content and upskilling sessions) for US Wholesale organization (cross-functional departments: CTC, Sales Ops, Product Management, and marketing).

○ Senior Teacher - Core Fusion Barre, Cardio, Sport, Bootcamp, and Core Fusion Extreme at Exhale Spa Back Bay in Boston, MA, with over 2500 teaching hours experience. Hold over 250 hours of training in anatomy, movement and alignment. Teaching is on the side early mornings and weekends. Continuing Education includes: 2 time Level 1 certification of Functional Anatomy for Movement & Injuries, Level 2 Certification - FAMI (Gross Anatomy Lab- Mount Sinai's Icahn School of Medicine, Barefoot Training Specialty Certification, ISSA KB Certification, TRX Qualified, Fascial Fitness Qualified, and CPR Certification. Other teaching includes BFX Studio on Boylston since its opening (ongoing), Starr Barre (West Roxbury, MA), Reebok HQ, and Retreats (Gurney's Resort - Montauk)

• Oversee P&L, strategy, and marketing for all Pure Players, inclusive of Amazon • Develop and lead the strategy for Reebok US Wholesale Digital Marketplace, quantifying the size of Reebok's digital market, setting targets for growth, and ensuring key wholesale partners have the tools and expertise to grow digitally • Creator and executor of key digital trainings for the US Wholesale Sales Force • Strategist/owner of key Digital decisions for Wholesale; 3rd Party marketplace selling, URL, approvals to open, URL closures, URL assessments, MAP violation actions, monitoring and enforcement. • Developed and led a refocused Run Specialty strategy, setting KPIs, a new Go-To-Market plan, and range architecture. Specialty includes growth in UFC/Combat, CrossFit, Boutiques, and Run Specialty. • Reorganized team with a head of Specialty to navigate internal needs so sales could hit the accounts to sell and tech. Pitched and gained funding internally to hire a focused Specialty Sales Agency. YoY door count increased 100% building authenticity in the space.

• Oversaw the sales development in under-distributed channels for apparel and women's led products in the business development capacity (Business Dev. position moved to US Wholesale - out of Global 2017) • Set Wholesale Business Development strategy to focus on innovative and digital-first partnerships • Built and managed the strategic development of the Amazon business, adding 2 more head count to the business, building a dedicated cross-functional team and extending HC via hiring an agency. Course-corrected old account management behaviors and developed new metrics and KPIs to win -Grew Amazon Revenue 100% CAGR via maniacal focus on new KPIs, operational excellence and driving traffic. • Developed strategic growth plan for Zappos /company owned businesses shifting the mix of business to higher Average Selling Prices and assigning dedicated sales rep to focus on growth and relationships.

• Set up full sales infrastructure within department to focus on brand building distribution and curating new business models. Manage and oversee the team on cold calling new opportunities, trouble shooting any internal hurdles to open accounts, merchandising the entire assortment to sell this new channel, and all of marketing which includes trade, social, and events. Key accounts curated include Bandier, Physique 57, and GOOP mrktplce. -http://www.bizbash.com/how-brands-are-using-fitness-events-to-flex-their-marketing-muscles/new-york/story/30858/ • Lead and oversee the development and growth of profitable new business opportunities • Develop and maintain key relationships in the fitness industry and those industries that can complement Reebok's strategy. • Act as Reebok consultant, knowing fitness trends and growth opportunities for each area of the globe with specific focus on the US. Key focus is on the boom of boutique studios and understanding the landscape within. • Liaise internally with all Business Unit departments and Brand Strategy team to ensure all opportunities put forth are the best for the brand and its growth. • Work with all markets on specific B2B opportunities that hook into Reebok's brand goals Selected for special projects within Adidas Group • Adidas Group Talent Scout program- Herzogenaurach Germany Aug. 2015 o Talent scout in Adidas's first implementation of the Talent Carousel program, reviewing and observing leadership behaviors to select a team of top talent to cross pollinate within the Adidas Group brands and markets. • AvenueA Portland, OR 2015-2017 o Co-founder of Adidas Innovation project operationalizing AvenueA, a female subscription service for athletic gear, to life in 6 months. Project entailed owning all business development, marketing, and strategy working intimately with 5 core team members. Avenue A won Reader’s Choice Award in Subscription services 2017.

• Grew Reebok business for footwear and apparel sales, geographically from ME to FL, and organizationally amongst 4 Key account managers, 1 Mid-line Strategic Brand manager, and 5 Brand Field Reps by 50% from 2011 to 2012. • Promoted and developed 3 sales reps within the organization. • Managed Reebok Lacrosse P&L and Organization across US, sales, leading 9 independent sales reps • US Sales Liaison for Adidas Sales COE Global Sales Development & Training program. Piloted the training program for Reebok US based on my recommendation, with the goal to improve sales approach/results. Training funded 2014.

Managed the men's, women's, and kid's footwear business for Sears. Created assortments by price-points and doors to continue with the Reebok foundational business as well as key image business. Worked from Canton HQ to create specific special make-up items that could offer Sears a margin volume builder in addition to cater to their specific consumer.

Accelerated Reebok Footlocker Women’s Business 100% 2008 to 2009. Received Sales Leadership Award: 2009

Dick's Sporting Goods, Finish Line, Paiva, Champs, Eastbay.

Responsible for the management of the Intern program, the recruiting and hiring program in the Tri-state area, and the Program trainings for District 74. Responsible for the training and development of the sales force in District 74 (35 reps). Specific focus was on new hires acclimating into the field.

Responsible for leading the cigarette category in over 130 accounts in the field. Included sell-in of contracts, promotional programs, inventory expertise, merchandising guidance, and strategic planning. As role progressed, additional responsibility to manage 2 key accounts' cigarette categories was added: Energy to Go and Walgreens.

Worked on the Mach3 Launch as project manager for the implementation of the first Razor fixture into all Wal-Mart locations across the US.