Casslyn Koh
Marketing Manager @ YouTrip
About
Digital is the way moving forward - 8 years of digital marketing & sales experience across Asia Pacific. Specialties: - Marcoms & marketing campaigns end-to-end - Managed Service & Programmatic Sales | Video, Mobile & Performance-based Campaigns - Content & Influencer Marketing & Management - Social Media Marketing & Management To connect, please drop me an email at casslynkohsy@gmail.com.
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Singapore
Marketing & Advertising
Business Development, Microsoft Word, Microsoft Office, Strategic Planning, Teamwork, Financial Statements, Finance, Teaching, Microsoft Excel, Management, Social Media, Public Speaking, Fluent in written and spoken English, Proficient in Mandarin, Strong communication and interpersonal skills, Effective leadership, Competent in Microsoft Office, Communication, Leadership, Customer Service, Research
Experience
Marketing Manager
YouTrip
Singapore
Marketing Campaigns Lead
YouTrip
Singapore
Senior Executive Brand and Marcom
StarHub
Singapore
Senior Sales Executive
Unruly
Singapore
APAC Sales Executive
Dailymotion
Singapore
- Direct & programmatic sales for in-stream video and display ads in APAC - Business development & account management
Account Executive
YDMG Media
Singapore
- Content marketing, strategist & execution of campaigns - Management of local publishers like Vulcan Post, Tech in Asia, etc. - Development of new business opportunities & proactive in new business pitches & proposals - Reporting & analysis post campaigns Accounts: IMDA, SingaporeWest.sg (JCube, IMM, Westgate) Managed travel publication PassportChop, which included and not limited to spearheading change in layout, strategizing content, social media management (copywriting, visual conceptualization, reporting, ad buys), closing sales & maintenance of P&L Clients: URA, Standard Chartered, Wingstop & more
Account Management Intern
Grey
Singapore
- Supported day-to-day management of regional accounts - Assisted in new business pitches - Facilitated creative conceptualization, strategic direction and fulfillment of campaign deliverables Accounts: Qatar Airways, Hotels.com
Sales & Business Development Intern
Gushcloud International
Singapore
- Influencer marketing, management & execution - Social media management - Development of new business opportunities & assisted in new business pitches & proposals - Data mining for influencer database
Education
Singapore Management University
Marketing and Finance
INDANCITY 6th Executive Committee, SMU Vice President Project Katalista, Overseas Community Service Project, SMU Sub-committee Member (Sponsorship)
ESCI-UPF
Overseas exchange
Raffles Institution
Singapore Cambridge GCE 'A' Levels
Casslyn Koh's Contact Information
Phone
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