cassandra zahran

social specialist and content strategist

About

People are my passion. I have 5+ years of experience in marketing, social media and message design, with a thorough background in column writing, copywriting and content strategy.

Country

united states

City

columbus

Industry

marketing and advertising

Skill

social media, event planning, social networking, social media marketing, public relations, events coordination, adobe creative suite, press kits, tour booking, microsoft office, marketing, psas, on air promotion, stage management, stage direction, copywriting

Experience

social specialist and content strategist

brewdog

2018-6 - Present · 8 yrs 4 mos

event coordinator assistant

le meridien columbus, the joseph

2015-6 - 2017-10 · 2 yrs 5 mos

￫ Communicate with event contact, food and banquet coordinator, Le Meridien chef and team in order to curate an exceptional space and event, for the event contact

promoter and public relations representative

independents' day

2015-8 - 2017-8 · 2 yrs 1 mo

￫ Coordinated 75+ OUAB branded events ￫ Aided in delegation of $3 million amongst OUAB’s committees ￫ Ran 8 Guerilla Marketing campaigns, including: Chance the Rapper, Passion Pit and Childish Gambino ￫ Managed each campaign budget, up to $500k, and all Social Media accounts (content, creative, calendar)

event promoter for 'local love'

a&r creative group

2014-12 - 2015-9 · 10 mos

￫ Re-brand and create all marketing material for weekly event, designing and working w/ graphic artist ￫ Promoted two local acts/per week, signing band agreements/contracts, making/distributing graphics delegating payment ￫ Remain "point-of-contact" for all talent and encourage artistic integrity to enhance all events

music writer and reviewer

columbusunderground.com

2014-5 - 2015-8 · 1 yr 4 mos

* ￫ Wrote and published 30 * pieces for an audience of 60,000 * monthly subscribers

promotions and marketing assistant

wwcd 102.5 fm

2010-6 - 2014-2 · 3 yrs 9 mos

* Assisted in 250 * branded events, 100 * CD102.5 Presents" concerts, and aided re-branding CD102.5FM from their former name (CD101FM). Aided in maintaining social media and website, creating original marketing ideas in order to reach out to new listeners, yet remain loyal to current listeners.

social media specialist

cement marketing

2017-10 - 2018-6 · 9 mos

￫ Develop, manage and execute social and content strategy for clients (including Kenda Tire, Raising Cane’s Ohio and Blubrry Podcasting) ￫ Create monthly content calendars and creative for clients across 6+ channels ￫ Develop paid social campaigns and optimize for performance ￫ Report on campaigns to identify opportunities, key takeaways and trends for clients on an ongoing basis (monthly, quarterly, etc.) ￫ Manage live social efforts for clients and follow-up with blog content ￫ Support account management and communication on a daily basis