Carolyn Yim, CMP

• Effectively solicit new accounts and manage existing ones, focusing on generating new business in all segments. • Create and manage a Sales & Marketing budget valued at $2.9M in a fiscally responsible manner. • Conduct consistent one-on-one meetings with each team member to identify opportunities for improvement, increase the sales pipeline, and exceed defined goals. • Implement a focus on current Markets, including the NCAA Football, Event Center Room Blocks, and Crew and Business Travel. • Successfully organized and implemented a structured travel and tradeshow presence to gain exposure in key markets. Increased Sales Engagement score from 69% to 93% over the years. • Mentor new and transition Directors of Sales (Marriott & Independent) and hold a position on the Evolution Hospitality Directors of Sales Council. Notable achievements while in the position included: - Nominated for the 2023 "PCMA Bay Area Meetings Industry Excellence Award" in the Legend category. - Provided leadership that drove 2023 Annual Team Production at 136%. - Delivered results that produced a Departmental Associate Engagement Survey Score of 92% in 2023. - Rebuilt a high-performing Sales Team to a staff of 13 that won the “Topline Sales Strategy Team of the Year” award for Aimbridge Hospitality in 2022, at $8.5M over budget and $18M year over year. - Nominated for the “Sales Leader of the Year” award in 2022. - Assumed all of the hotel's sales responsibilities during the pandemic, booking 10,000+ room nights while simultaneously working in Operations.

• Responsible for the Sales, Events, and Marketing Departments, which consist of 13 directors, managers, and coordinators, and the local Public Relations agency. • Added valued input while participating in monthly and quarterly calls and stakeholder meetings. • Held managers accountable and drove production results according to the Annual Strategic Sales Plan through coaching, mentoring, and disciplinary action. • Maintained fully responsible for partnership events at the Redwood Room, including Outside Lands after-party sponsorships with key entertainment partners. Notable achievements while in the position included: - Realizing optimal segmentation mix in 2015, a benchmark year, by increasing corporate mix, including technology, pharmaceutical, and banking, and actualizing topline revenue by 11.8% over budget. - Hired and developed a high-performing team, achieving a 92% Employee Engagement Score. - Selected to serve on 2 local Boards of Directors, including the Professional Convention Management Association and Hospitality Sales & Marketing Association International.

• Led the high-performing Regional Sales, Catering, and Conference Service teams for 3 Silicon Valley hotel properties, including Sainte Claire, Toll House, and Pruneyard Plaza. • Spearheaded the development and execution of Strategic Sales and Marketing plans to achieve budget, revenue, and market share targets with a specific emphasis on customer satisfaction. • Formulated and executed plans for in-house events, guestroom and catering rate development, and integrity. • Establish group thresholds and deployment strategies through in-depth analysis of competitive data and demand indicators. • Oversaw the staff’s professional development through performance reviews and the training and mentoring of all sales, catering, and conference services team members.

• Responsible for all business development in all market segments within the above geographic territories, specifically focusing on corporate, association, and ski industry group business. • Maintained full sales responsibility, which included promoting the destination, 2 conference centers, 4 lodging properties, 3 lodges (event space), catering, food and beverage outlets, and activities, including lift tickets and snowmobiling. • Oversaw all other revenue-generating areas, including air and bus transportation and retail. Notable achievements while in the position included: - Delivered production that consistently exceeded 123% for both revenue and call activity.