Caroline Oh

Healthcare Strategy

Drove savings in ad agency expenses, restructured the agency portfolio for a retailer. Defined cross-organizational marketing needs through interviews/workshops, managing stakeholders across 15+ business units. Designed and implemented agency evaluation process, managing relationship with multiple agencies throughout process. Articulated end-state vision for supply chain transformation of a pharmaceutical company. Designed change management program and communication materials to align stakeholders.

Project managed, 9 workstreams for a $150MM+ new product offering initiative by creating project management tools, metrics, and processes. Created new process and tool to manage quality incidents for back-office functions of a multinational financial services firm. Identified trends and implications of historical incidents. Launched formal program to minimize quality incidents resulting from work transitions by conducting 25+ interviews across functions. Developed customer lifetime value framework, enabling analyses that drive marketing strategies and produced cross-enterprise business requirements document, rationalizing over 80 clinical and quality business requirements to drive BI tool implementation for a home healthcare organization.

Designed incentive program to drive efficient customer behavior for both branded and private label businesses from product ordering to post-payment (e.g., payment terms, bracket pricing.) Worked closely with 20+ sales teams to craft customer-specific change management communications. Identified new online business model opportunities for media content service provider by conducting market analysis. Built financial model forecasting cash flows Project managed global initiative to standardize financial planning/reporting/analysis tools and processes, developing change management and communication plan.